The James Brand Expands North American Sales Team, Strengthens Support for Wholesale Partners

August 22, 2024

PORTLAND, OR /OUTDOOR SPORTSWIRE/ – The James Brand – makers of modern, minimal everyday carry products – announces a significant expansion of its sales representative team and overall brand growth through new and expanded partnerships with retailers and like-minded brands, including Timex and Huckberry. The strategic moves aim to provide additional support and insights to the brand’s growing premium wholesale partners across the country and fortify brand adoption among new consumers and EDC connoisseurs alike.

With a wealth of experience in the outdoor and lifestyle sectors, The James Brand team is proud to welcome top-tier reps—Rob Aragon, Dimitri Kjos, Rob Koenig, Cyrus Li, Erik Maki, Todd Matye, Bernie Wheeler, and Jay Williams—who will now be serving key markets across North America.

The additions join dedicated representatives André Dallaire, Kenny Hill, Jake Pedziwiatr and Steve Smith to form a formidable North American network.

“We are thrilled to have many of the best reps in the industry support The James Brand growth in this competitive landscape,” says Dustin Aron, Director of Marketing & Sales at The James Brand. “With a well-aligned supply chain backing us and a solid crew in place, we’re confident that every current and future retail partner will receive the same high level of care and attention that our products do.”

The expansion reflects The James Brand’s commitment to growth and excellence in the everyday carry market. The enhanced sales team is poised to provide personalized attention and in-depth product knowledge to retailers, ensuring that The James Brand’s innovative products reach discerning customers who value quality and craftsmanship.

Additional brand growth includes an expanded headquarters that also houses The James Brand’s first brick-and-mortar retail location in Oceanside, CA, plus an expanded network of stockists nationwide including Mountain High Outfitters, Heritage Surf & Sport, and Danner Boots. Growth cross category continues with successful partnerships through collaborations with Timex, Carryology and Huckberry.

For more information about The James Brand and its products, please visit www.thejamesbrand.com.

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About The James Brand
The James Brand was created in Portland, Oregon, in 2012 by a group of designers and adventurers who were looking to make something better. Based on the adage that if you can’t find what you want, you might have to make it yourself, we decided to put pen to paper and design something new: knives and everyday carry gear made with premium materials, a minimalist design aesthetic and clear attention to the details. We make modern things that are a better reflection of our values and lives. Modern, minimal everyday carry is what The James Brand is all about. For more on The James Brand, please visit www.thejamesbrand.com.

Media Contact Kate Gaeir | Akimbo Communications | kate@akimbopr.com