The North Face sunsets FutureLight logo following legal dispute

July 3, 2021

The North Face announced it will discontinue the logo the brand had used for its FutureLight apparel technology after an artist named Futura filed a trademark infringement lawsuit against the company. The artist claimed that the apparel technology’s logo resembled one of his atom designs – his “signature atomic element” with the logo, which has been in use for FutureLight since October 2019. Outside Business Journal