The North Face Unveils Official Sport Climbing Competition Uniforms For Paris Olympic Games
April 16, 2024
Today, The North Face has unveiled the official sport climbing competition uniforms to be worn by athletes from the U.S., Japan, South Korea and Austria in the Paris 2024 Olympic Games.
Peak performance meets visual storytelling in the design of these uniforms. Each piece was meticulously constructed, pattern making was analyzed with 3D soft-wear, and garments were fit on climbing walls using athletes to achieve premium sport climb competition standards. Throughout the testing and development process, The North Face also worked closely with athletes including Nathaniel Coleman, Melina Costanza, and Nina Williams to ensure the design and construction of the product exceeded expectations. CBJ