The Running Event 2024 Expands Reach with PR Project and FloSports Partnership for TRE LIVE

October 29, 2024

Premier Run Specialty Industry Gathering to Offer Global Audiences an Inside Look through Streamed Conversations with Brands, Retailers, Athletes, and Organizations

PORTLAND, Maine (October 29, 2024) /OUTDOOR SPORTSWIRE/ – The Running Event (TRE), North America’s premier specialty retail conference and trade show, is teaming up with PR Project and FloSports to produce the second annual TRE LIVE, streaming directly from the 2024 exhibit hall. New this year, TRE LIVE will be streamed exclusively on FloTrack, significantly expanding its reach to a global audience.

TRE LIVE will be hosted by PR Project Co-Founder Tommie Runz (“Runz”), along with Aaron Barnett, Co-Founder and Co-Host, and Gary Koutsoubos, Co-host. Together, they will hold engaging conversations with top brands, athletes, media outlets, specialty retailers, and partner organizations from a stage set located on the show floor. TRE LIVE will stream during exhibit hall hours on Wednesday, November 20, and Thursday, November 21.

“I am honored we are hosting TRE LIVE again for The Running Event,” said Runz. “TRE LIVE gives the folks at home a real sneak peek on what brands are doing, exposes viewers to brands they aren’t familiar with, and gets us all energized on what we can look forward to seeing in our local run shop! On top of that, we are so happy to be able to provide a platform for the brands to kick it with us – consumers – so we can get to know them as a brand.”

FloTrack will stream the event for free across its platforms, including YouTube and Facebook. As part of the partnership, FloTrack will also produce a daily show from the floor featuring leaders across the sport of running. In addition to FloTrack’s streams, TRE LIVE will be available on TRE’s website and shared in real-time clips across social media. Alongside its coverage of TRE LIVE, FloTrack will also livestream TRE’s Indie 5K cross-country race in conjunction with the Cross Champs event on Thursday morning.

“We’ve long been attendees of the event, so we are thrilled to formalize and broaden our relationship with TRE to bring our audience, and the millions of running enthusiasts out there, an even deeper look at the innovation that the brands have to offer,” said Ryan Fenton, GM of FloTrack.

“After the success of TRE LIVE’s debut last year with Tommie and the PR Project team, we’re excited to build on that momentum and make this year’s stream even more impactful,” said Christina Henderson, Event Director, The Running Event. “Partnering with FloTrack allows us to bring the energy of TRE’s exhibit hall to a larger audience, including runners at home. Expanding our reach this year will only amplify those conversations and help us grow the sport of running.”

The Running Event 2024 will be held November 19-21 at the Austin Convention Center. If your brand, store, or organization is interested in being interviewed on the live broadcast, contact TRE Sr. Marketing Manager Genae Salinas at gsalinas@divcom.com.

• Visit this page to view the current TRE LIVE schedule.
• Click here to register for The Running Event 2024

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About The Running Event

Launched in 2006, The Running Event (TRE) is North America’s premier specialty retail conference and trade show, attracting thousands of industry professionals each year who are seeking the latest in footwear, apparel, gear, and services. With numerous opportunities for peer learning, interactive conference programming, and dynamic product demonstrations and discovery, TRE has become the must-attend event for the run and outdoor specialty markets. In 2022, TRE expanded with the launch of Switchback, a dedicated space showcasing outdoor brands. Upcoming dates include Switchback at TRE (Nov. 19-21, 2024, Austin, TX) and the inaugural Switchback Spring (June 16-18, 2025, Nashville, TN). For more information, visit www.therunningevent.com and www.switchbackevent.com.

About FloSports

Founded in 2006, FloSports is a global independent sports media company delivering live events, award winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and underserved sports communities interested in more than 25 different sports. Its portfolio includes the top destinations for avid fans seeking comprehensive live and on-demand access for the sports they love: motorsports (FloRacing), hockey (FloHockey), wrestling (FloWrestling), Jiu-Jitsu (FloGrappling), Track & Field (FloTrack and MileSplit), cheer (FloCheer and Varsity), a variety of NCAA sports, and more. Strategic partnerships with NASCAR, USA Wrestling, ECHL, Tour de France, top NCAA Conferences, and others, fuel more than 24,000 live events streamed annually across the globe and accessed via monthly or annual subscriptions. For more information, please visit: flosports.tv.