Tifosi Launches Third Annual Awareness Collection in Support of Breast Cancer Research

September 13, 2024

100% of Net Profits to Benefit the Lynn Sage Breast Cancer Foundation

Watkinsville, GA (September 13, 2024)/OUTDOOR SPORTSWIRE/ – Tifosi Optics, a leading brand in sport and lifestyle sunglasses, today proudly relaunches its popular Breast Cancer Awareness Collection for a third consecutive year. Featuring Tifosi’ popular active-lifestyle sunglasses in limited-edition pink colorways, 100% of net profits from each pair of sunglasses sold on TifosiOptics.com from the Awareness Collection will be donated to support critical educational outreach and research efforts of the Lynn Sage Breast Cancer Foundation.

By launching the Awareness Collection ahead of October–the national month designated to raising awareness around breast cancer–Tifosi offers advocates an opportunity to purchase and wear stylish pink colorways in time for supporting events, including on breast cancer runs, bike-a-thons, and fundraising events. The advanced sale period will also generate additional donations for the Lynn Sage Breast Cancer Foundation, an organization whose work Tifosi strongly supports.

Since first launching its inaugural Awareness collection in 2022, Tifosi has donated over $8.6K to Lynn Sage Breast Cancer Foundation. The brand is eager to surpass the $10K mark in 2024. “Each year we’ve launched our Awareness Collection we’ve been overwhelmed by the support we’ve received from both current and new customers,” commented Tifosi Co-Founder and Owner, Elizabeth Earley. “We’re grateful for our partnership with Lynn Sage, and we’re honored to contribute to a cause that touches so many lives,” Earley continued.

Since 1985, the Chicago based Lynn Sage Breast Cancer Foundation has raised over $40 million, investing the funds in scholarship programs, research grants, symposiums, and fellowships both locally and globally.

“We at the Lynn Sage Breast Cancer Foundation, are proud to once again partner with Tifosi in our mission to prevent, treat and ultimately eradicate breast cancer,” commented Laura Sage, daughter of Lynn Sage and founder of the Lynn Sage Breast Cancer Foundation. “Seeing participants at our events wearing pink Tifosi sunglasses is a reminder of the unity within our community as we work towards a world without breast cancer.”

Tifosi’s Breast Cancer Awareness Collection will be available for purchase through select authorized retailers and online at www.tifosioptics.com on September 13th, 2024. For more information on the Breast Cancer Awareness Collection, please visit: www.tifosioptics.com. For more information on the Lynn Sage Breast Cancer Foundation, please visit: http://www.lynnsage.org.

ABOUT TIFOSI OPTICS:

Tifosi is the Italian word for Super-fan. That is exactly who we are and who we make our eyewear for. Our mission is to provide technically advanced eyewear to enthusiasts of all sports and outdoor activities. We design, test, and torture our product to enhance your sport whether you’re running a 5k, riding your first century, or playing 18 holes on Sunday. Tifosi defines us. We are enthusiastic about our product, our sport—and our fun. We are moms, dads, coaches, players, volunteers, survivors, teams and families. We are Tifosi. To learn more about Tifosi, please visit: http://www.tifosioptics.com.

ABOUT LYNN SAGE BREAST CANCER FOUNDATION:

The Lynn Sage Breast Cancer Foundation raises funds for research and medical education to prevent breast cancer and improve survivorship for individuals diagnosed with breast cancer. Investments are directed locally within the Chicago area, but drive impact globally. For more information please visit: www.lynnsage.org.