Tommy Bahama Announces Licensing Agreement with ISLE

May 1, 2024

Island Lifestyle Meets Adventure on the Water

May 1, 2024 /OUTDOOR SPORTSWIRE/ – Iconic island lifestyle brand Tommy Bahama has signed a licensing agreement with ISLE Surf & SUP for a unique collection of hybrid SUP-kayak boards, along with limited edition waterproof bags. ISLE is known for its ingenuity in hybrid watercraft design, allowing users to customize their paddle preference between SUP and kayak with a proprietary ISLE-Link™ connect system.

“For over 30 years, Tommy Bahama has invited everyone to enjoy the island-inspired lifestyle where and how they live,” said Gina Wilcox, Vice President Licensing, Tommy Bahama. “Having fun in the sun is a huge part of that lifestyle. These hybrid SUP-Kayak boards and waterproof bags bring the ultimate in outdoor fun. We’re excited to partner with ISLE to further define our lifestyle brand and offer our guests a fresh chance to embrace our brand and embark on exciting water adventures.”

The Tommy Bahama collection includes two innovative models. The 11’6” limited edition Tommy Bahama Switch 3 Hybrid SUP-Kayak retails for $895 and will be available in two colorways. It’s an inflatable, ultra-light, super stable, and incredibly versatile hybrid board featuring ISLE’s patent-pending ‘ISLE-Link connect system’ that allows paddlers to seamlessly convert from SUP to solo or tandem kayak on or off the water. The Switch 3’s PowerFuse welded rail technology eliminates the potential for air leakage, while increasing the durability, rigidity, and lifespan of the board. A full-coverage soft and grippy traction pad opens the entire deck for yoga, pets, kids and lounging.

Additionally, ISLE will offer a 15’ limited edition Tommy Bahama Megalodon 3, ISLE’s largest inflatable, multi-person paddle board that retails for $1195; also upgraded with PowerFuse welded rail technology, the ISLE-Link connect system, and a full-length deck pack. Megalodon 3 is also electric-assist ready with ISLE’s exclusive motor mount system (for up to a 3HP motor) and a custom steering system.

“The Switch and Megalodon 3 models are thoughtfully designed with a focus on innovation and versatility,” said Jimmy Blakeney, Vice President of Product at ISLE. “Paddlers can customize and configure their set-up for the best experience possible – whether that be by stand-up paddle boarding, kayaking, or electric-assist steering. We’re excited to partner with Tommy Bahama to offer limited-edition colorways that represent that versatility and spirit of adventure.”

To complement the boards, ISLE has designed a collection of limited edition Tommy Bahama waterproof bags. The Tommy Bahama collection launches July 2024, and will be available on the ISLE and Tommy Bahama websites, as well as select outdoor retailers in the U.S.

ABOUT TOMMY BAHAMA

Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM).  Launched in 1993, with corporate headquarters in Seattle, Tommy Bahama is the iconic island lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear, activewear and a complete home furnishings collection. The company owns and operates over 160 Tommy Bahama retail locations worldwide, 23 of which offer a Tommy Bahama Restaurant & Bar or a Tommy Bahama Marlin Bar. The Tommy Bahama collection is available on TommyBahama.com and at the finest U.S. retailers. For more information, please visit www.tommybahama.com.

ABOUT ISLE

ISLE Surf & SUP believes life is better in balance, and that creating balance can be as simple as taking your first paddle strokes or catching your first wave. Established in San Diego, CA, ISLE is the original surf and SUP company manufacturing products and accessories to keep you balanced, equipped, and inspired for adventures on the water. Since its inception in 2004, the brand has expanded its watersports offerings to include variations of hardtop and inflatable paddleboards, surfboards, hybrid kayaks, paddles, bags, and accessories. Learn more at www.islesurfandsup.com.