Tread Labs, Leading Insole and Footwear Brand, Expands U.S. Sales Team Driving Brand Momentum and Doubles Size of Mass. Headquarters

January 27, 2023

WOBURN, Mass. (January 27, 2023) /OUTDOOR SPORTSWIRE/ – Tread Labs, a leading performance insole brand established by Chaco founder Mark Paigen, today announced it expanded its sales team and doubled the size of its headquarters to accommodate the rapid growth created by wholesale demand for their insole collection. The brand now has sales representation in the Rocky mountains, southeast, midwest, northwest, and south central regions and is looking to add capacity in the northeast and on the west coast. The new address is 4H Gill St. in Woburn, Mass.

The expanded facility includes enhanced space for product design and development, additional employees and much needed warehouse space. The new layout is also much more conducive to hosting events and building community.

“Our insole business grew in the last year thanks to strong wholesale demand,” said founder Mark Paigen. “Consumers have fallen in love with the arch support that all Tread Labs products offer. The expansion of our sales team enables Tread Labs to reach additional retailers, introducing new consumers to the benefits of our insoles. The future is bright for our brand, and we look forward to having the right team in place to ensure our future growth.”

The Tread Labs sales team includes:

• Rocky Mountains, Black Dog Sales Group: Ian Decker (Principal) and Shondia Houtzer
• South Central, Terrell Sports Group: Eddie Terrell
• Southeast, Summit Group: Jeff Weathersbee (Principal) and Paul Jordan
• Northwest: Jim Fink
• Midwest: Grimsrud-Barnes: TJ Barnes (Principal), Tom Newhard, John Thomas, and Doug Nelson
• N.Y. and N.J.: Charlie Uratu

Sales territories Tread Labs is looking to fill:

• New England, including Conn., Maine, Mass., N.H., R.I., Vt.
• West coast, including Ariz., Calif., Hawaii, Nev.
• Del., Md., Penn.

For more information on open positions, please visit treadlabs.com/pages/join-the-tread-labs-team.

About Tread Labs

Tread Labs was founded in 2015 by Mark Paigen, who previously founded (and later sold) Chaco sandals. Tread Labs was created to improve people’s lives by giving feet the support they desperately need. Tread Labs’ proprietary two-part insole system is designed for the long haul. The molded arch supports are guaranteed forever, and the top covers are easily replaced to make insoles like new again, without having to buy a whole new pair. Better for the wallet, better for the planet. Sandals are debuting in 2023 and closed footwear is in development.

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Tread Labs US Media Contact:

Julia Wholey – CGPR

Julia@cgprpublicrelations.com

(978) 987-3502