Turtle Fur Partners with Pearl’s Customer Data Platform to Evangelize Customer Obsession

November 9, 2018

Turtle Fur pushes forward to find ways to ensure they deliver the best customer experience

Morrisville, VT, (November 9, 2018) – Turtle Fur, the leading headwear and accessories brand in outdoor and snow sports industries for 35 years, announces a new innovative partnership with Pearl. Pearl, a Customer Database Platform (CDP) is a new category of marketing software that monetizes Customer Relationship Management (CRM), democratizes data and drives database value. Turtle Fur has worked closely with the team at Pearl throughout the development process, from researching the limits of the software, feedback on the user experience and user interface, and now putting the tool to work in its beta stages. Turtle Fur continues their pursuit to create a meaningful and powerful software program that in return develops long-term relationships with new and returning customers.  

“Year after year, Turtle Fur’s high-quality service has been recognized and continues to be the best in the industry,” explains Colin Giblin, Turtle Fur Director of eCommerce. “The new Pearl software platform allows us to change our tactics from sending repetitive emails to every single customer and instead welcoming the ability to talk to the person on the other side of the screen, not just the data point. Creating a more in-depth personal experience will result in more meaningful relationships with our customers. We are all part of one big Turtle Fur family.”

The team described the software as an incredibly talented and organized store manager, who knows every customer by name, their likes and dislikes, what items they’ve already bought (and whether they liked them) and can use that personal relationship to help that customer find exactly what they are looking for that day. Working with Pearl allows Turtle Fur to be hands-on and educated on new and loyal customers, giving them the opportunity to build stronger relationships in the future. 

“We’re incredibly proud to be working with such a forward-thinking and talented e-commerce team at Turtle Fur. Pearl’s goal is to evangelize the mission of humanizing data to help companies build stronger, more humanized customer engagements throughout the relationship lifecycle. Turtle Fur shares our vision and by electing to adopt Pearl as their CDP, will now be equipped to prove that you can treat your digital customers the way you would your friends and family. We look forward to exciting things to come as we’re thrilled to be partnering with Turtle Fur as they continue to innovate, evolve and adopt new technologies in the outdoor and snow sport industry market,” said Matt Freedman, Founder, Pearl.

About Turtle Fur:
Since 1982 Turtle Fur® has been a leading headwear and accessories brand in the outdoor, snow sports and lifestyle markets. Located just north of Stowe, in the shadows of Vermont’s highest peak, Mount Mansfield, we know tough weather. By creating comfortable, quality products, we help you stay outside longer to enjoy the things you love to do. Our mission is to create the best adult and kids’ headwear and outdoor gear you can buy. We pride ourselves on holding true to our roots of quality, comfort, creativity, and community…all while having fun. For more information, visit: turtlefur.com