Utu Outdoor Skincare Names The Sideways Life Its PR Agency of Record

April 27, 2023

Los Angeles, CA /OUTDOOR SPORTSWIRE/ – Utu, the new advanced skincare brand for outdoor lovers, has appointed The Sideways Life as its PR agency of record. The Sideways Life will handle all public relations activities for Utu, including media relations, gifting, and brand partnerships.

Utu’s mission to protect, nourish and rejuvenate people and planet forms the foundation of all that they do as a brand including engineering efficacious, nourishing and clean SPF skincare for active outdoor lives and the guiding sustainability principles that have driven the creation of plastic-free, reef-safe, aquatic-friendly, cruelty-free, biobased products.

Utu founder Richard Welch is a Los Angeles-based brand strategist who has worked with brands like Tom Ford, Nokia, Estee Lauder, Axe, Diesel, REN and The North Face. His childhood in the English countryside shaped his love for the outdoors – whether he is hiking in the hills of LA, catching a break at Rincon or skiing fresh lines, being active outdoors grounds him and connects him to the natural world, and inspired him to create Utu.

“We are thrilled to be working with The Sideways Life,” said Richard Welch, founder of Utu. “Their expertise in the outdoor and adventure space, combined with their nimble and collaborative approach to PR, makes them the perfect partner for Utu.”

The Sideways Life is a boutique public relations & marketing agency that offers brands a bespoke approach to reaching adventure-seeking, active audiences with a keen sense of style. The agency has worked with a range of clients across the action sports, outdoor and lifestyle markets making them an ideal partner for newcomer Utu.

“Utu’s approach to skincare and the outdoors is a kind of poetry, focused around people and the planet.” said Rian Rhoe, Founder of The Sideways Life. “They make considered choices at every turn, from the ingredients of their products, to their packaging, to the way they communicate a love of the outdoors with fresh eyes. We look forward to introducing them to the market and to aiding in the discovery of something truly unique.”

The partnership between Utu and The Sideways Life is set to begin immediately, with the agency already working on a range of PR activities for the brand. Utu will show its line of products at both Outdoor Retailer in Venture Out and at The Big Gear Show in Denver.

About Utu:

Utu is on a journey to protect, nourish and rejuvenate people, products and planet with a totally safe, non-toxic plastic-free range of advanced outdoor skincare products for outdoor lovers. Sunshine looks great on you. For more visit: https://www.utu-sun.com/ and @utu_outdoor_skincare

About The Sideways Life:

Founded in 2020 by Rian Rhoe, The Sideways Life offers brands a bespoke public relations approach, tailored to reach an adventure-seeking, active audience with a keen sense of style. We’re storytellers and connectors. We’re media fans who love great brands. Let’s make some noise. For more visit: https://www.thesidewayslife.com/