Verde Brand Communications and the Multi-Channel Marketing Academy Announce New Webinar Series

September 1, 2020

Specifically designed for brand leaders, new webinar series offers solutions for holiday season and 2021

DURANGO, Colo. (September 1, 2020) – The Multi-Channel Marketing Academy, an eight-week immersive online marketing course presented by Verde Brand Communications, announces a new webinar series throughout the month of September. The series kicks off on September 9, 2020, with a Holiday Summit – How consumer behavior trends are reshaping the holiday season – hosted by Kristin Carpenter, founder and CEO of Verde Brand Communications and the Multi-Channel Marketing Academy.

The free webinar series is inspired by the Multi-Channel Marketing Academy, which aims to help specialty brand and marketing leaders craft and optimize their marketing strategies and budgets for the holiday season and 2021 with the backdrop of evolving consumer trends, COVID-19, e-commerce and more. Topics include:

• How consumer behavior trends and COVID are reshaping the holiday season
• How specialty brands and retailers can OWN the shopper’s journey in 2021
• Budget planning for 2021: Tips for creating a more flexible, multi-channel marketing budget
• What you need to know to build out and optimize your digital strategy for 2021
• How trends in e-commerce are shaping the future of retail
• Showing up online in the NEW consumer decision journey – rise above the noise online and build your audience

The webinar series is hosted by Kristin Carpenter, the founder and CEO of Verde Brand Communications, the Channel Mastery podcast and the new Multi-Channel Marketing Academy. Enrollment for the second cohort of the Multi-Channel Marketing Academy begins September 15, 2020, and is specifically tailored to support planning and budgeting for 2021, COVID-19 communications best practices, audience building strategies working today, evolving your sales channels (i.e. e-commerce), and more.

“The marketplace is crowded today! You need to work smarter to rise above the noise and reach, engage and convert your absolute target consumer today. That is at the heart of the webinar series and Multi-Channel Marketing Academy,” explained Carpenter. “Consumers today are teaching us (continually through their evolution) that they want to discover, engage with and buy from brands where they want and from the channels they want, not from where we as marketers want them to. The webinars and our digital course can help you be the changemaker within your organization.”

For the full schedule of webinars, including descriptions and registration information, visit the Verde Voice blog. For more information about the Multi-Channel Marketing Academy, launching September 15, 2020, visit www.Verdepr.com.

About the Multi-Channel Marketing Academy

The Multi-Channel Marketing Academy is an immersive, eight week online course aimed at helping specialty brand and marketing leaders up-level their marketing strategy for 2021. The course gives students a newfound sense of confidence and freedom, around the incredibly tumultuous change in behavior we’re seeing in consumers through the COVID-19 pandemic and ensuing recession. The academy’s first cohort had internal brand leaders from companies like SCARPA, Faction Skis, Fischer Sports, Wintersteiger, retailers like Durango Outdoor Gear Exchange, the Bicycle Sport Shop in Austin, Aspen Skiing Company, and many others. For more information about the Multi-Channel Marketing Academy, visit www.Verdepr.com/marketing-academy.