VIM & VIGR Launches “Big Brains” Compression Socks with Neurosurgeon, Super Mom Dr. Betsy Grunch

July 15, 2024

These limited edition compression socks are scientifically proven to boost wellness and style points

Missoula, Mont. (July 15, 2024)/OUTDOOR SPORTSWIRE/ – VIM & VIGR, maker of stylish and comfortable compression socks for all walks of life, is excited to announce its collaboration with Dr. Betsy Grunch, accomplished neurosurgeon, mother and educator. Co-designed by Dr. Grunch, the limited edition Big Brains socks feature VIM & VIGR’s wellness-boosting graduated compression for increased leg health along with a fun splash of style for people who want to show some love for their most important muscle.

“I like BIG BRAINS and I cannot lie!” notes Dr. Betsy Grunch. “This sock (in my favorite colors) is designed for all those who want to show off their biggest attribute, their brain! Keep your legs happy, your brain healthy, and your heart smiling when you slip these on.”

Available in two compression levels, 15-20 mmHg and 20-30 mmHg, Big Brains (MSRP $38) feature a premium cotton blend for comfort and graduated compression from ankle to calf with a contoured leg and heel. Graduated compression increases circulation while reducing swelling and muscle fatigue to increase leg health for people that sit or stand long periods.

Born, raised and based in Gainesville, Georgia, Dr. Grunch earned her medical degree from the Medical College of Georgia and is board certified by the American Board of Neurological Surgery. Her practice focuses on minimally invasive spine techniques and advancing the field of neurotrauma.

“I am so excited to collaborate with Dr. Betsy Grunch on this compression sock,” said Michelle Huie, founder of VIM & VIGR. “She is such an impressive person that not only is part of the 8% of women that make up neurosurgeons, but a hard-working mother of two and dedicated educator. Dr. Grunch uses her voice to inspire others and promote wellness and confidence and we’re so honored to partner with her.”

Stay up-to-date with Dr. Grunch and join her three million followers on TikTok, Instagram and Facebook @ladyspinedoc.

About VIM & VIGR:

Based in Missoula, Mont. since 2013, VIM & VIGR designs and manufactures the highest-quality compression legwear to energize legs, reduce swelling, and alleviate achiness and heaviness. VIM & VIGR’s primary focus is to create true graduated compression socks, tights and sleeves that provide unparalleled fit, reliable compression and unique designs. Available in three compression levels, four fabrics and six sizes, VIM & VIGR products give people from all walks of life the support to work, play, travel and recover with vigor. For more information, visit vimvigr.com or follow @vimvigr.

Media Contact:

Catherine Donovan

Terra PR

323-708-6953

CatherineD@terrapublicrelations.com

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