Why Rivian Wants to Patent a Wacky New Accessory for Its Electric Trucks

February 4, 2022

In the highly competitive electric vehicle wars, Rivian has some unusual ideas on how get ahead by tricking-out its trucks.

In its strategy to capture attention in the small but highly competitive electric truck market–which includes competitors Ford, GM, and Tesla–Rivian has pitched itself as a brand for adventurers, using ambassadors like professional rock climber Alex Honold and photographer Ben Moon. INC