Wide Open brings comfortable, size-inclusive socks to retailers nationwide

July 15, 2024

NORTHFIELD, Vt./OUTDOOR SPORTSWIRE/ – Wide Open, the innovative, size-inclusive sock brand launched by the creators of Darn Tough, will debut in 362 retailers this month. Their roster of retail partners includes several multi-door merchants, including REI, Scheel’s, Murdoch’s, Dunham’s Sports, Sun & Ski Sports, and Mast General Store, as well as specialty shoe and outdoor stores across the country.

With the retail launch, customers will be able to experience first-hand Wide Open’s signature “finally fits feeling” while also having access to the in-person experts that know when to recommend them. The brand debuted online in October 2023 and looks forward to building on its early momentum by growing in-person retail opportunities.

“Our direct-to-consumer launch surpassed all expectations. We sold and shipped to every state in the country in the first 30 days. Customers immediately started walking into stores asking for the brand by name, which prompted a huge number of dealers to call us asking if we could ship their orders early. The wait is now over and Wide Open socks can now be found in premium sock retailers across the country,” says Mark Comcowich, Director of North American Sales.

While nearly every sock on the market is designed for narrow legs and feet, Wide Open’s socks are engineered to fit every body. The innovation team at Wide Open devoted two years to research and development to this project, and the result is the best wide-width sock for everyday use.

“Sock patterns and standards don’t exist for wide legs and feet, so we’re creating them,” says Ric Cabot, President and CEO.

Wide Open socks begin with a wider circumference, are incredibly stretchy, and are available in an extended range of sizes (Women’s 4.5 to Men’s 17). They are available in four heights (no show, quarter, micro crew, and crew) and in both staple colors and fun designs. Their durability is backed by the same Lifetime Guarantee made famous by Darn Tough.

Feedback from customers and product testers shows that Wide Open’s product line meets a genuine consumer need. “These are the socks I’ve been waiting for,” wrote one reviewer. “Feet never felt better,” wrote another. Wide Open’s socks will not leave an indentation on your skin and are easy on, easy off, and easy everything-in-between.

Wide Open believes everyone deserves stylish, comfortable, long-lasting socks—and they’re dedicated to making them without compromise in the U.S.A. The brand’s entry into in-person retail represents another step forward in their commitment to connecting people with socks that actually fit them.

Wide Open will continue to expand its list of retail partners through 2025.

About Wide Open®

Launched in 2023 by the innovation and executive team behind Darn Tough Vermont®, Wide Open® creates industry-shifting wide width socks. Featuring quality, durability, and stretch for wide feet, ankles, and calves, Wide Open® socks come in various heights and unique colors and designs with sizes that fit a range from Women’s 4.5 to Men’s 17. Made in Vermont, every pair is backed by Darn Tough’s Unconditional Lifetime Guarantee. For more information, visit www.wideopensocks.com.

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