Will Yakima’s New OverNOut Vehicle Awnings Please Stand Up?

January 14, 2025

New branding for popular vehicle awnings ‘SlimShady’ and ‘MajorShady 270’ set to debut

Lake Oswego, OR (January 14, 2025) /OUTDOOR SPORTSWIRE/ – May we have your attention, please? Yakima is thrilled to stand up with the rebranding of its revamped vehicle awning line, introducing the new name OverNOut as replacement for its previous “SlimShady” and “MajorShady.” titles. This change not only reflects Yakima’s dedication to collectively enhancing outdoor experiences with innovative, high-quality products, but under a unifying moniker and sizing that makes it easy for consumers to differentiate between models.

It’s never been said, but Yakima sets precedents: As pioneers, innovators, and envelope pushers in the outdoor space, it isn’t surprising that upon release of the MajorShady 270, there are a number of brands trying to act like Yakima, dress like Yakima, cuss like Yakima and just don’t give a [pluck] like Yakima. At such a time for a list, (and there’s a list, and here’s the order of the list that it’s in), Yakima’s awnings look as such:

• OverNOut SM: Either-side and universal vehicle fit; compact and lightweight for quick setups. OverNOut SM provides 30 sq. ft. of coverage for smaller vehicles
• OverNOut MD: A mid-size option offering ample coverage for a wide variety of vehicles, while offering an industry-leading 42 sq. ft. protection from the elements
• OverNOut 180: Ideal for those needing expansive (94 sq. ft.), one-sided shade, OverNOut 180 offers tough, backcountry-tested waterproof materials from an awning that needs only one person to deploy, is available in either left- or right-handed deployment, and is compatible with the OverNOut 180 Wall Kit
• OverNOut 270 LG: 270º of protection and 80 sq. ft. of coverage, but this isn’t a geometry class. The LG offers Incredible protection from the elements and helps make OverNOut 270 LG an ideal fit for any outdoor adventure
• OverNOut 270 XL: Features a massive 132 sq. ft. of coverage, and still only a one person deployment – that’s Taking It Easy. OverNOut 270 XL provides maximum coverage with a full 270-degree extension, is freestanding, and is compatible with Wall Kits to create the ultimate base camp.

Each model is designed for easy installation and deployment, ensuring that outdoor enthusiasts can quickly create a comfortable shaded space wherever their adventures take them. Now that’s worthy of an encore.

Key Features of OverNOut awnings include:

• Durable Materials: Constructed with high-quality, weather-resistant fabrics to withstand various conditions. Our favorite artist might not give an “eff” about a Grammy, but Yakima holds a deep commitment to quality, durability, and how its products keep consumers comfortable.
• User-Friendly Setup: Tool-free installation allows for quick assembly and disassembly, even if there’s a screw up in your head loose.
• Versatile Mounting Options: Compatible with a wide range of vehicles and roof racks. That’s right. We aren’t sugarcoating it at all.

“We are excited to launch OverNOut as a fresh identity for our vehicle awnings,” said Joel Grabenstein, VP; Sales, Brand, Product Marketing at Yakima. “These awnings are designed to provide reliable shade, protection, and enhance the outdoor experience for adventurers everywhere, and we’re happy to have the entire collection under one unifying moniker that collectively is the easiest to deploy, easiest on the wallet, and best buy in the outdoor market.”

The complete, revitalized OverNOut line will be available for purchase on Yakima’s official website and through authorized retailers starting February, 2025. For more information on the complete line of Yakima products, please visit yakima.com

I guess there’s some Shade(y) in all of us.

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About Yakima

Based in the Pacific NW, Yakima Products Inc. has been a pioneer of cargo and gear management solutions since 1979. We connect people with their passions to bring them closer to nature with our innovative, rugged and dependable products. Yakima Products, Inc. is headquartered outside of Portland, Oregon. For more information about Yakima products, visit yakima.com.