WoolAid Partners with Liberty Mountain to Offer Outdoor Retailer’s 2023 Product of the Year

August 14, 2023

WoolAid merino wool bandages now available to retailers nationwide

New Zealand /OUTDOOR SPORTSWIRE/ – WoolAid, the leading innovators in sustainable first-aid bandages has seen exponential growth within the U.S. market following the launch of the world’s first merino wool adhesive bandages. The brand is announcing a strategic partnership with Liberty Mountain, the largest distributor in the outdoor industry. This collaboration marks a significant advancement in the availability of WoolAid’s groundbreaking collection, recently honored with the Outdoor Retailer’s 2023 Product of the Year Award. Leveraging Liberty Mountain’s vast distribution reach, WoolAid’s award-winning collection is now available for buyers and retailers across the country.

WoolAid has solidified its reputation as an industry disruptor with its pioneering use of biodegradable merino wool fabric in its collection of bandages, earning recognition and accolades for its sustainable approach. The partnership with Liberty Mountain aligns seamlessly with WoolAid’s mission to make high-performance and environmentally-friendly bandages accessible to a broader audience.

“Partnering with Liberty Mountain is an exciting step forward for WoolAid. It enables us to bring our award-winning products to even more outdoor enthusiasts who share our passion for sustainable products that heal our bodies and the planet,” said Louise Cunningham, CEO of WoolAid.

WoolAid’s proprietary hyper-fine merino wool fabric is not only sustainably sourced, it is proven to biodegrade in just four months when buried in soil. By comparison, research shows that standard plastic bandages take 300+ days to begin breaking down.

Not only better for the planet, but better for healing as well, wool regulates the moisture and temperature levels around a wound and surrounding skin, which speeds healing and staves off infection. Standard bandage material today does exactly the opposite. Waterlogged, macerated skin, has been the accepted standard in wound-care, due to limits of materials like plastic which trap moisture.

WoolAid is available exclusively via retail in convenient multipacks featuring mixed sizes and colors:

• Outdoor packs (larger pack of 3 x XL ‘Alpine blue’ and 12 x regular ‘Granite grey’), $9.99
• Emergency packs (2 x XL ‘Alpine blue’ and 3 x regular ‘Granite grey’), $5.99
• Wellness packs (5 x square ‘Red rock’, 10 x regular ‘Granite grey’), $7.99

About WoolAid

WoolAid is the leader in bringing sustainable innovation to the first-aid market utilizing responsibly sourced New Zealand merino wool. Founded with an ethos to heal people and the planet, WoolAid created the World’s first hyperfine merino wool bandages. The patented, medical grade, adhesive bandages were developed utilizing a proprietary hyperfine weaving process. WoolAid adhesive bandages are available exclusively at retail in New Zealand and the US. For more information visit: www.woolaid.com

About Liberty Mountain

Liberty Mountain is the leading distributor in the US outdoor industry, offering an unparalleled range of outdoor gear and accessories to retailers nationwide. With a focus on quality and customer satisfaction, Liberty Mountain provides access to top-tier products for outdoor enthusiasts. www.libertymountain.com