Zeal Optics Celebrates Earth Month With 6th Annual “Shades for Seas”

April 2, 2025

1,000 square feet of coastline to be cleaned for every pair of Zeals purchased in the month of April

Boulder, Colo. (April 2, 2025) /OUTDOOR SPORTSWIRE/  – To celebrate Earth Month and our planet’s seas, Zeal Optics is kicking off its 6th annual “Shades For Seas” campaign and will clean 1,000 square feet of coastline for a year (93 square meters) from locations around the globe with the purchase of every pair of sunglasses, goggles, or accessory lenses sold globally between April 1-30, 2025.

“As we head into spring, this campaign is designed to inspire people to think about the impact of their purchases and encourage them to vote with their dollars,” says Zeal Optics Sr. Director of Global Marketing Mike Lewis. “We’re incredibly excited about the response from our community over the last half-decade and look forward to expanding our impact in the initiative’s sixth year.”

Zeal Optics will donate $1 USD to Plastic Oceans International to clean up beachfronts across the Americas, Europe, and Australia. Plastic Oceans International is a U.S.-based non-profit organization working globally to end plastic pollution and foster sustainable communities. They operate with the belief that meaningful change begins at the local level and has the power to drive global impact.

Follow the “Shades for Seas” campaign on social media with the hashtag #Shades4Seas, or visit zealoptics.com for more information.

ABOUT ZEAL OPTICS

Based in Boulder, Colorado, Zeal Optics offers a range of premium eyewear designed for adventure seekers and the environmentally conscious. With a commitment to reducing its footprint and pioneering revolutionary lens technologies, Zeal Optics creates eyewear that enhances outdoor experiences while minimizing environmental impact. Discover the perfect blend of technology, style, and sustainable materials with Zeal Optics. For more info, visit zealoptics.com and follow @zealoptics on Instagram and Facebook.

ABOUT SHADES FOR SEAS

For the duration of Earth Month (April), Zeal Optics will donate $1 USD to Plastic Oceans International for every pair of sunglasses, goggles, or accessory lenses sold through zealoptics.com, Zeal direct retail, and Zeal wholesale channels—regardless of product returns.

MEDIA CONTACT:

Rachel Popp
Big Fish Collective
rachel@bfcollective.co