March 23, 2026

World Surf League’s Global Audience Reaches 80 Million in 2025

The World Surf League released viewership and engagement data for its 2025 season, reporting a global audience of 80 million individuals across linear and digital platforms. This marks a 39% increase from the prior year. Data provided by Nielsen showed fans generated 20.3 million watch hours throughout the season, a 19%...

March 23, 2026

Lems Shoes Debuts 2026 Spring Collection

Boulder, CO (March 23, 2026) /OUTDOOR SPORTSWIRE/ — Lems Shoes, the Boulder-based footwear brand known for its commitment to natural foot-shaped design, announces the lineup for its 2026 Spring Collection. Since 2011, Lems Shoes has done one thing differently: build shoes shaped by the foot, not trends. The Spring 2026...

March 23, 2026

Celebrate the Wild with Outdoor Sportsman Group’s Q2 Program Lineup

DENVER (March 23, 2026) /OUTDOOR SPORTSWIRE/ – Outdoor Sportsman Group Networks (Outdoor Channel, Sportsman Channel, World Fishing Network and MyOutdoorTV) promise an absolutely packed Q2 schedule of premium, best-in-class outdoor programs, inspiring viewers to stay engaged with their own outdoor passions, to celebrate wild places, wildlife and pursuit of their...

March 20, 2026

A Perfect Pairing: Best Day Brewing Taps Backbone Media as Agency of Record

SAUSALITO, Calif. (March 20, 2026) /OUTDOOR SPORTSWIRE/ - Backbone, a marketing agency specializing in outdoor and active lifestyle brands, announces a new partnership with Best Day Brewing, the country’s fastest-growing non-alcoholic beer brand. Backbone will support the brand’s media strategy, working across public relations, community and creator management, and paid media channels....

March 19, 2026

Solo Brands Sales Tumble 35 Percent in Q4, Fall 30 Percent for the Year

Solo Brands, Inc. reported that sales tumbled 34.5 percent in the fourth quarter and 30.4 percent in the year due to steep declines in the flagship Solo Stove line. John Larson, president and CEO, told analysts he’s hopeful that a healthy reception to new fire pits and accessories will bring...

March 19, 2026

A Ban on PCT Hikers Touching the Mexican Border Wall Has Been Lifted

Hikers on the Pacific Crest Trail will now be able to access the U.S. southern border in California. Traditionally, touching the border has been a part — either the beginning or the end — of a hiker’s monumental, 2,600-mile trek between Mexico and Canada. However, last month, the Department of the Interior, via...

March 19, 2026

Midstate Massive Ultra Trail Honors 100th Anniversary of the Midstate Trail

New Ipswich, NH / Central Massachusetts (March 19, 2026) /OUTDOOR SPORTSWIRE/ - In a monumental milestone for New England trail running and outdoor heritage, the Midstate Massive Ultra Trail will commemorate the 100th anniversary of the historic Midstate Trail with a special edition of its challenging ultramarathon on October 10–11, 2026. (Midstate Massive Ultra Trail)...

March 19, 2026

A List Of All The Western U.S. Ski Resorts Closing Earlier Than Expected

It’s shaping up to be a disastrous week for the Western U.S. ski industry. A warm heat wave has arrived, bringing warm temperatures to the region. With most ski resorts having below-average snowpacks, it’s a recipe for disaster. This ski season, we’re seeing a larger-than-average number of ski resorts across...

March 19, 2026

Sweet Protection Adds Three New Five-Star Helmets in Latest Virginia Tech Helmet Ratings

BOULDER, CO (March 19, 2026) /OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, goggles, and technical apparel, announced today that three new helmets in its 2026 bike lineup — the Fixer Carbon 2Vi® Mips, Strayer 2Vi® Mips, and Fixer Composite 2Vi® Mips — have earned five-star ratings...

March 19, 2026

MLFNOW! on MyOutdoorTV: Major League Fishing’s Tackle Warehouse Pro Circuit Stop 3 Presented by Suzuki Marine

DENVER (March 19, 2026) /OUTDOOR SPORTSWIRE/ – Streaming live on MLFNOW! on MyOutdoorTV from Wheeler Lake in Decatur, Alabama, a field of top pro anglers are competing in the 2026 Major League Fishing (MLF) Tackle Warehouse Pro Circuit Presented by MillerTech Stop 3 Presented by Suzuki Marine. The three-day tournament,...