1st Annual SNO-GO Fest Descends on Brighton and Park City, UT

December 22, 2023

The 5-day event brought together many of the sport’s most talented riders to push the boundaries of what’s possible on ski bikes.

December 22, 2023 | Salt Lake City, UT /OUTDOOR SPORTSWIRE/ – SNO-GO Fest, the first-ever pro athlete invite event dedicated to ski biking, concluded last week at Brighton Resort and Woodward West. The gathering, hosted by SNO-GO, was an invite-only event dedicated to pushing the boundaries of the sport of ski biking with some of the world’s best bike athletes in attendance to attempt new tricks in the resorts’ terrain parks, indoor training facilities, and difficult natural features.

One highlight of the event was Jerrell Webster’s notable progression as he stomped a backflip over a 30-foot table jump at Woodward Resort in Park City on his first attempt. Nic Hilton showed how street-style park features are possible by landing a boardslide to fakie down a handrail in Brighton’s terrain park. Kurtis Downs etched his name in the history books by performing the first-ever heel-clicker during the event, and Christian Arehart showed that even switch tricks, which are familiar to slopestyle mountain biking and BMX, are possible on SNO-GOs by successfully pulling off a fakie backflip.

In addition to the on-mountain riding, SNO-GO debuted a special indoor roller version of its bike during the festival, allowing the riders to push the boundaries of tricks with soft landings in Woodward’s indoor foam pits. While the snow biking experience is reminiscent of riding a traditional bike, the unique design and weight of the equipment present a distinct sensation in the air. This innovation allowed riders to gain confidence and take their tricks to the snow, as demonstrated by Jerrell’s successful execution of a backflip just an hour after attempting it in the foam pit.

Throughout the event, riders explored a wide variety of terrain, including groomers, powder, trees, and park runs; however, tree runs proved to be the most thrilling terrain to ride. Even on the final day, the riders couldn’t resist more, turning their planned “one more lap” into multiple descents through the gladed runs.

Reflecting on the event, Kaidan Ingersoll expressed his excitement, stating, “I knew this would be fun, but SNO-GO Fest exceeded all levels of fun I thought possible.” Nicholi Rogatkin also shared his enthusiasm after a particularly fast run through the trees at Brighton Resort, exclaiming, “That was unreal!”

SNO-GO Fest has pushed the growing sport of ski biking forward, helping to expand the boundaries of what is possible on these bikes both on the mountain and indoors. The event served as a testament to the ever-evolving nature of extreme sports, evolving equipment and the incredible skill and passion of those involved and has, undoubtedly, had a lasting impact on both the riders, the SNO-GO team, and the event’s spectators.

AWARDS

Rider of the Week – Jerrell Webster

Nicholi Rogatkin – Best POV

Christian Arehart – Best New Trick

Nic Hilton – Best Rail

Kurtis Downs – Most Sendy

Kaidan Ingersoll – Biggest Slam

Reed Boggs – Fastest on the Track

Josh Hoffer – Class Clown

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ABOUT SNO-GO //

At SNO-GO, we believe that anyone of any age and any skill level should have access to winter recreation on mountain slopes. Attracting new users to the slopes through SNO-GO brings families and friends together, new revenue channels for resorts and industry affiliates, and a new stream of undeniably exciting media content. Unlike other ski bike manufacturers, SNO-GO leverages an award-winning technology titled S.L.A.T.® which enables users to experience a fast learning curve and greater success rate. Collected data shows greater than 75% of new users can advance from no experience to an intermediate level within one hour. SNO-GO’s mission to reach new users and grow snow sports participation is realized through its ever-expanding Ride Center program offering snogoing experiences at resorts across North America. For more information on SNO-GO visit SNO-GO.com.