Atlas Snow-Shoe Co. Introduces Reengineered Run Snowshoe to its 2016 Collection

December 3, 2015

The all-new Atlas Run features the Speed Helix™ binding equipped with the Boa® Closure System

Seattle, Wash. (December 3, 2015) – Atlas Snow-Shoe Co., the worlds leading innovator of performance snowshoes, is excited to announce the launch of its new Run snowshoe model. A staple of the Atlas Speed Series, the Run has a proven track record of delivering confident footing, technical performance, and a lightweight design for winter fitness enthusiasts. The newly reengineered model will continue its legacy while delivering improved fit and seamless on/off capabilities.

“Not only does the light-weight model help runners be their fastest, the Speed Helix binding is Atlas’ quickest binding to get in and out of, without sacrificing a secure and comfortable fit,” stated Kelsey Boyce, Atlas’ marketing manager.

The Atlas Run showcases the fastest binding in Atlas’ line, the sleek, low profile Speed Helix. Featuring the Boa Closure System, the Speed Helix was designed by Atlas engineers as an optimal winter running solution, providing a much needed, micro-adjusted fit for those looking to log countless miles throughout the winter months. The Speed Helix will be the first snowshoe binding to feature Boa’s newest dial, the L6.

A true runner’s snowshoe, the Atlas Run features aluminum toe and heel traction to reduce weight while ensuring optimal grip on technical terrain, while the Speed V-Frame design blends best-in-class flotation with a vital weight-savings profile.

The Atlas Run key features include:
The Atlas Run – $249.95 MSRP

• Speed V-Frame™
• Spring-Loaded™ Suspension
• Speed Helix™ Binding
• Nytex Decking
• Dual-Trac Aluminum Toe Crampon, Aluminum Heel Cleat

The new Atlas Run will be introduced to the industry at the upcoming Outdoor Retailer Winter Market tradeshow in early 2016, booth #34103.

About Atlas Snow-Shoe Company
Dedication to the winter journey motivates Atlas to deliver the most technically advanced, high performance snowshoes available today. Atlas brought snowshoeing into the modern age by developing Spring-Loaded™ Suspension, the first snowshoe innovation in more than 40 years. With 19 patents and counting, Atlas continues its quest to design superior snowshoe products for the outdoor hiking and fitness enthusiasts and deliver the best overall snowshoeing experience possible. Atlas Snow-Shoe Co. is a member of the K2 Sports family of world-leading winter sports and outdoor recreational brands. For more information on Atlas news and products, visit www.AtlasSnowshoe.com.

For more information about Atlas Snow-Shoe Company’s products and programs, visit www.atlassnowshoe.com

Media Contact: Lisa Mullen | Verde Brand Communications | lisa@verdepr.com