WizWheelz boosts marketing and operations with key hires to match recumbent trike market growth

October 30, 2020

TerraTrike, GreenSpeed and KMX brands get additional support with new staff

GRAND RAPIDS, Mich. — In a year of record-setting sales for recumbent trike brands TerraTrike, GreenSpeed and KMX, parent company WizWheelz, Inc., has bolstered its team, bringing on additional talent in operations and marketing.

Chad Mahakian – a stand-up comedian in his free time – joins WizWheelz with a strong background in the automotive industry, where he handled commodity buying for Isuzu North America and General Motors. In his new position of Procurement Buyer at WizWheelz, Mahakian manages global commodity strategy, collaborating with both the sales team and engineers to execute timely and cost-effective delivery in the face of unprecedented demand in the cycling market at large.

“With the huge boom in cycling and the resulting supply-side chaos that’s ensued over the last year, Chad comes to us at a time when we couldn’t have needed him more,” said WizWheelz Sales and Marketing Director Marshall Randall. “His ability to improve the efficiency of our sourcing processes will help us continue to bring the best value to consumers and the best service to our dealers.”

In his new role as Marketing Coordinator at WizWheelz, Jack Cafretsas handles graphic design, social media, public relations and event planning, supporting all aspects of WizWheelz marketing initiatives. A cum laude graduate of Central Michigan University, Cafretsas brings experience from the Saugatuck Center for the Arts and the national resource office for the YMCA, as well as music festival management experience. As a touring musician, Cafretsas has played venues throughout the state of Michigan and the upper Midwest region.

“We’re so happy to have these two strong additions to our WizWheelz team,” said Randall. “JC has already been instrumental in the success of our TerraTrike Virtual RiderFest, managing the social media side of things and administrating our Strava club — TerraTrike Isolation Riders — which has quickly grown to 300 strong.”

About WizWheelz

The WizWheelz, Inc., family of brands includes TerraTrike, KMX Karts and GreenSpeed. Based in Grand Rapids, Mich., TerraTrike was founded on the simple notion that recumbent touring trikes are more fun. For more than 24 years, TerraTrike has been bringing adventure touring and leisure triking to the masses, maintaining one of the industry’s most extensive sales and support teams, with over 250 dealers and 300 doors internationally. With the acquisition of KMX Karts in 2019 and GreenSpeed in 2020, WizWheelz is proud to offer the industry’s most extensive roster of recumbent trike options, worldwide.