Hydro Flask Focuses Gift of Go Holiday Campaign on Providing Experiences and Giving Back

November 19, 2020

Brand kicks off 2020 campaign with $10,000 social media giveaway to Latino Outdoors on Giving Tuesday

Bend, OR (November 19, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce the return of its Gift of Go Holiday Campaign inspiring shoppers to connect with loved ones by gifting experiences that uplift and fuel happier, healthier lives outdoors.

“Now more than ever, people view the outdoors as a healthy escape and a place where they can experience a boost in mental and physical wellness,” said Phyllis Grove, Hydro Flask Vice President of Marketing. “Our Gift of Go holiday campaign is about sharing gifts that enable us to unplug, get outside and experience the positive benefits that nature can provide so that we can be our best selves no matter the climate around us.

“Staying hydrated is an easy yet important step in maintaining daily health and wellness,” said Grove. “The gift of a Hydro Flask makes it easier for loved ones to stay healthier during a time when this is top of mind.”

Hydro Flask will launch the Gift of Go Holiday Campaign on its website (https://www.hydroflask.com/gift-of-go) and will highlight new experiences through December across the site and the brand’s social media channels. Highlights include:

• Giving Tuesday – In the spirit of the giving season, Hydro Flask will host a social media giveaway contributing up to $10,000 through its giving program, Parks For All, to Latino Outdoors – a non-profit organization connecting thousands from historically underrepresented communities to parks and public lands. In a joint partnership with Latino Outdoors, Hydro Flask will launch the Instagram giveaway on Black Friday, November 27 and feature a series of posts that encourage followers to #OptOutside in a safe, socially-distanced manner. The giveaway will showcase the inspiring work of Latino Outdoors in eliminating barriers to outdoor recreation for underserved populations. Followers may enter to win a prize package with each comment counting as a $1 donation up to $10,000 that will be awarded to Latino Outdoors on Giving Tuesday, December 1.
• Gifts That Take Them Places – Hydro Flask’s online holiday shopping experience is designed to take the stress out of gifting with positive outdoor experiences that promote healthier, happier lives. Consumers can navigate the interactive Gift of Go guide to discover sidekicks for their favorite adventurer – from the Winter Wanderer, Bold Biker, Happy Hiker, Lake Lover or Park Picnicker to the Workout Warrior or Urban Explorer. Gifts of Go range from the Coffee Flex Sip and newly released Insulated Food Jars to wine, beer and hydration essentials. Shoppers can purchase gifts by visiting www.HydroFlask.com.
• Gift of Go Holiday Sale – Beginning on November 26^th, Hydro Flask will launch its annual Gift of Go holiday sale offering 25 percent off select gifts sitewide on www.HydroFlask.com. Consumers should shop early for the best selection and to help ensure purchases will arrive in time for holiday gifting. The sale excludes the My Hydro™ personalization program.
• Limited Edition Winter Wanderland Collection – From backyard stargazing to campfires beneath a big winter sky, take a bit of the season with you wherever you roam with the Limited Edition Winter Wanderland Collection. This new seasonal release features the 22 oz Tumbler and 10 oz Rocks in three new colors: Nightfall, Starlight and Wintergreen. Each delivers Hydro Flask’s signature performance with TempShield™ double wall vacuum insulation and durable, pro-grade stainless steel construction – helping to ensure your favorite seasonal beverages stay frosty cold or piping hot for hours. A colorful, insulated press-in lid offers on-the-go sipping, while the slim profile is an easy fit for any car cupholder. Plus, Hydro Flask’s unique Color Last™ powder coat is sweat-free and dishwasher safe for even more convenience. Available for a limited time while supplies last, exclusively at www.HydroFlask.com. The Winter Wanderland 10 oz Rocks and 22 oz Tumblers MSRP are available for a manufacturer’s suggested retail price of $34.95.

About Hydro Flask

Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number one-selling water bottle to soft good innovations like our Unbound Series™ Soft Coolers and Down Shift™ Hydration Packs, Hydro Flask’s delightfully simple designs and go-anywhere durability always deliver the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its giving platform Parks For All supports the development, maintenance, restoration and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. To learn more about Hydro Flask, Parks for All, and to see our full lineup of award-winning products, visit www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar.  We sometimes refer to these brands as our Leadership Brands.  All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors.

For more information about Helen of Troy, please visit www.helenoftroy.com.