Active Brands announces Christophe Merkel as new CEO

March 22, 2021

Active Brands, the Norway-based parent of Kari Traa, Johaug, Dæhlie Sportswear, Bula, Åsnes and Sweet Protection, appointed Christophe Merkel as the new CEO of the company, succeeding Espen Krogstad.

Merkel has spent the past decade leading Nike’s growth in countries such as Japan, Poland, and Turkey, and joins Active Brands from the position as vice president and general manager of Nike EMEA North. SGB Media