FITS® Debuts New 2019 Fall Sock Collection at Winter Outdoor Retailer Snow Show

January 30, 2019

Fall line features new performance ski, hike, sporting and casual sock styles

CHATTANOOGA, TN (January 30, 2019)— FITS®, American manufacturers of the best-fitting socks on the market, will showcase their new fall 2019 designs at the Outdoor Retailer Snow Show January 30^th – February 1^st in Denver, CO.

During the three-day trade show, the brand will unveil its new Micro-Light Casual Sock line. Cushioned yet lightweight, the new collection is built with half the volume of FITS’® standard Light styles. Available in three color ways, the Micro-Light Casual collection offers the same quality and comfort found in every FITS® sock, but provides additional breathability optimal for everyday activities. 

“For the Micro-Light Casual collection, we’ve integrated FITS® classic performance-driven technology in a thinner and more lightweight sock,” says Matt Alexander, FITS® Managing Partner. “Nothing was sacrificed. It’s in our DNA to create the best-fitting sock possible, constructed of the highest quality materials, and our Micro-Light Casual Sock and fall 2019 collection are no exception.”

FITS® will also be showcasing several new color ways of its Light Hiker, Medium Hiker, Light Ski, Medium Ski, Casual Crew and Light Hunter styles. FITS’® new Micro-Light Casual collection and fall styles will be available at independent outdoor retailers beginning in August 2019. All FITS® socks are made in the USA and feature the brand’s patented ‘Full Contact Fit’. 

Visit the brand’s booth (#54123-UL) at the Outdoor Retailer Snow Show for a sneak peek of the new collections. For more information about FITS®, visit www.fitssock.com and follow @fitssocks on Instagram and @fitssockco on Facebook. 

About FITS®

FITS® is a premium sock brand resulting from the collaboration of third and fourth generation textile manufacturers to create the absolute best fitting socks in the marketplace. Utilizing only the best raw materials available, FITS® incorporates innovative, proprietary engineering and technology to create the most comfortable, best-fitting sock in the world. FITS® is driven to create value for both their retail partners and consumers by delivering a superior product at a fair price that enhances personal experiences in the outdoors, at the office, or simply relaxing with friends and family. Contact FITS® at (888)421-3487 or at fitssock.com.