Minus33 launches pinnacle quality wool Sportsman Shirt, just in time for cooler temps

October 30, 2023

A timeless heritage staple, meticulously crafted from premium quality wool

ASHLAND, NH /OUTDOOR SPORTSWIRE/ – Minus33 Merino Wool Company is reentering the outerwear market with an investment-grade take on a timeless traditional piece: The White Mountain Woolen Sportsman Shirt, modeled after the traditional plaid woolen jacket worn by generations of rural New Englanders – farmers, hunters and outdoorsmen by necessity.

Made from 80% fine wool and 20% recycled polyester, Minus33’s new Sportsman Shirt is both softer and more substantial than comparable guide shirts, making it a true shirt jacket (aka, “shirt-jac” or “shacket”), weighing in at nearly two pounds (34.4 oz) for a size large.

“The wool sportsman shirt jacket is mandatory attire here in New England, once the temps start to drop and leaves begin to change,” said Minus33 President Lawson Glidden. “And this one in particular is one of those special pieces that you’ll hand down to your grandkids. Its fine wool is over 6,000 years in the making, and the rest is done with the best modern manufacturing techniques – perfect for cold weather work, hunting and hanging out by the campfire.”

The White Mountain Woolen Sportsman Shirt is generously cut to accommodate easy cold-weather layering without restricting freedom of movement. Weighing in at 385 gsm, the Sportsman Shirt is available in green plaid, red plaid and charcoal gray, it comes in unisex sizing, S-XXL. MSRP is $199.99.

For dealer sales inquiries, contact info@minus33.com. For media info, contact Chris Hrenko (chris@palemorning.com) at Pale Morning Media.

About Minus33

Minus33 offers the finest quality Merino wool base layers & apparel at a price that everyone can afford. Carrying forward over 107 years of wool garment manufacturing expertise, Minus33 was created by the wool experts of the former L.W. Packard Co., in 2002, as a response to the changing global trade and manufacturing landscape. In 2020, the brand set out to bring wool production back to Ashland, New Hampshire, with its Mountain Heritage line of socks, extending a local tradition dating back to 1840, when the Briggs brothers of Leeds, England, built a woolen mill on the Squam River, manufacturing wool products, hosiery, gloves, sporting equipment and paper. In 1916, Luther W. Packard of Berwick, Maine, purchased the mill and named it L.W. Packard. For more history on the L.W. Packard Mill and Minus33, read Our Story.