Malibu Sandals Names The Sideways Life As PR Agency of Record

February 29, 2024

Malibu, CA /OUTDOOR SPORTSWIRE/ – Malibu Sandals, the coastal purveyor of modern, woven footwear has named The Sideways Life as its new public relations agency of record. The Sideways Life will support Malibu Sandals North American brand and product communications as it continues its growth in 2024.

“For the past decade our focus has been on product innovation, design and building strong relationships with our stockists,” said Malibu Sandals Founder Kevin O’Neill, “We’re grateful for the consistent, organic growth we’ve experienced over the years and 2024 is the right time to invest in PR to build additional awareness and share our story and new product innovations. The Sideways Life’s expertise across outdoor performance, fashion, and lifestyle make them uniquely positioned to tell the Malibu Sandals’ footwear story, and we’re excited to collaborate with them this year.”

Founded in 2014, Malibu Sandals was born from a vision to craft the world’s most comfortable, stylish, and modern footwear, using innovative, cruelty-free materials, and drawing inspiration from the rich cultural history and scenic beauty of coastal California, most notably, Malibu. The brand’s design philosophy embraces innovation while honoring tradition, particularly the ancient art of Mexican Huarache sandal-making, a craft that predates European colonial influence and originates from regions such as Jalisco, Michoacán, and Yucatán. Intrigued by the Huarache sandal’s role in Southern California surf culture during the late 1950s, Malibu Sandals sought to reimagine the iconic designs by creating modern and functional woven sandals that respect the original practicality of the Mexican Huarache, blending timeless style with the latest engineering techniques.

Each pair of Malibu Sandals features a three-piece outsole, including a soft, anatomically correct footbed for unmatched comfort, cushioned EVA midsole for structural support, and a durable rubber sole for superior traction. Committed to ethical practices, Malibu Sandals ensures every pair is crafted from PETA-Approved Vegan materials, using hand-crafted, water-friendly, and 100% cruelty-free processes.

“Malibu Sandals crafts beautiful footwear that is versatile enough to wear from the beach to the trail, with a design sensibility that has led to its previous collaborations with Missoni, Brain Dead, Engineered Garments and Battenwear. This sweet spot between fashion and function is where modern adventurous audiences want to exist. We are thrilled to introduce this authentic coastal California brand to audiences seeking to discover what’s next in footwear,” said Rian Rhoe, Founder of The Sideways Life.

About Malibu Sandals

Founded in 2014, Malibu Sandals’ mission is to create the most comfortable, stylish and modern footwear on the planet using innovative, cruelty-free materials. For more visit malibusandals.com and @malibusandals

About The Sideways Life

Founded in 2020 by Rian Rhoe, The Sideways Life offers brands a bespoke public relations & social media approach, tailored to reach an adventure-seeking, active audience with a keen sense of style. We’re storytellers, creators and connectors. We’re media-fans who love great brands. Let’s make some noise. For more visit thesidewayslife.com and @thesidewayslifepr

Media Contact:

Rian Rhoe

The Sideways Life

Email: Rian@thesidewayslife.com

Phone: 971-282-5899