Atomic Partners with BLISTER+ to Provide Injury Coverage for Global Freeski Team

August 19, 2024

ALTENMARKT, AUSTRIA (August 19, 2024)/OUTDOOR SPORTSWIRE/ – Atomic, a global leader in the design, construction and manufacturing of the finest winter sports equipment, today proudly announces it has joined forces with the outdoor company, BLISTER, to provide Atomic’s team of international freeski athletes with BLISTER+ outdoor injury insurance. Atomic is the first outdoor brand in the world to provide this level of insurance coverage to their sponsored athlete team.

A new offering for the active, outdoor community, BLISTER+ outdoor injury insurance provides its members with a $0-deductible, $25,000-per-incident insurance policy that covers them anywhere in the world, including emergency evacuations.

“I’m deeply grateful to be a part of a company that truly prioritizes the well-being of its athletes, and for the unwavering support to drive this project forward. The dedication and collaboration from our colleagues in North America and our leadership team were essential in bringing this initiative to life,” said Noah Wallace, Atomic Sports Marketing Manager Freeski. “This new project to provide outdoor insurance coverage to our global Freeski team shows how we are striving to support our athletes in all aspects of their lives. By doing this, we aim to create a positive impact within the skiing community and set a new benchmark for athlete support.”

A new standard for the outdoor community, BLISTER+ injury insurance is a custom policy that was created to protect outdoor recreationalists all around the world. The policy is underwritten by Mutual of Omaha. BLISTER+ is available to everyone – citizens and residents of all countries, kids, and people of all ages – and it covers over 20 outdoor activities, from skiing to hiking, climbing to cycling. The annual cost of a BLISTER+ membership is $395 and it covers accidents anywhere in the world. BLISTER+ also works alongside existing insurance policies to cover health insurance deductibles.

“Skiing comes with risks, and injuries are a part of the reality we face. Knowing that I have the support of Atomic, along with the financial backing from BLISTER+ if something goes wrong, gives me peace of mind. This peace is essential not only for performing in the mountains but also for focusing on recovery during rehab,” said Atomic freeski athlete, Tonje Kvivik.

“To have Atomic offering their team athletes insurance coverage is a monumental shift in our culture & something I’m super grateful for. Atomic has always been a leader in our industry & once again they are proving their commitment to that ideal,” said Atomic freeskier, Jossi Wells.

“We are on a mission to change the culture of outdoor sports, where millions of people around the world are participating in high-risk activities while being uninsured or underinsured,” said Jonathan Ellsworth, Founder and Editor-in-Chief at Blister. “Atomic is the first company to protect their athletes with this service, which sets a new standard for what it means to be a sponsored outdoors athlete. Drop in and you’re covered whenever you’re on the mountain — every day, every run.”

ABOUT ATOMIC

Atomic manufactures products which are perfectly tailored for ski racers and freeskiers, cross-country

skiers and backcountry skiers, beginners and World Champions alike. Every Atomic product is much more than the sum of its component parts, not only incorporating the know-how of creative experts, but also embodying the passion for skiing of each and every Atomic employee. Thanks to a combination of experience, innovation and passion, Atomic has been synonymous with winter and skiing since the company was founded in 1955. Atomic is an Amer Sports brand.

ABOUT BLISTER

Based in Crested Butte, Colorado, BLISTER was founded in 2011 with the mission of producing accurate and in-depth reviews of outdoor sports equipment to help people get the gear that will work best for them. To that end, and to avoid conflicts of interest, they have never accepted advertising money from the gear manufacturers they review. Then, through their Blister Podcast Network and Blister Summit panel sessions, they have sought to elevate the conversations taking place in the outdoor industry by discussing the important current topics and innovative products with prominent outdoor athletes, product designers, and industry experts. And now, with BLISTER+, they are aiming to change the culture of outdoor sports by ensuring that athletes and outdoor recreationalists around the world can get the injury coverage they need.

Atomic Media Contact: Chris Denny / Denny, ink. / chris@dennyink.com

BLISTER Media Contact: Kristin Sinnott / BLISTER / kristin.sinnott@blisterreview.com