Switchback at TRE surges with exhibitor interest as top tier brands gather around November showcase

August 21, 2024

Spike in engagement with key outdoor industry vendors directly follows the recent announcement of Switchback Spring

AUSTIN, TEXAS (August 22, 2024) /OUTDOOR SPORTSWIRE/ – Switchback, the education and business gathering for the outdoor industry, is seeing a surge in interest heading into its November event at The Running Event (TRE), with an accompanying rise in first-time cornerstone exhibitors including Patagonia and Toad&Co.

The spike in energy has led to near-capacity volume in the dedicated exhibit space for Switchback at TRE and directly follows the recent announcement unveiling Switchback Spring, which will bring the outdoor industry gathering to Nashville, TN, in June 2025.

“While there’s been a lot of excitement among brands and retailers for the November show for several months, the addition of prominent names from the outdoor industry has definitely elevated the event to a new level,” said Christina Henderson, event director of Switchback and The Running Event.

Along with Patagonia and Toad&Co, other brands exhibiting for the first time at Switchback at TRE in November will include Free Fly Apparel, Nikwax, OluKai and Teva. Returning brands will include Black Diamond, Deuter, KEEN Footwear, LOWA Boots, Outdoor Research, PrAna and Smartwool. For a complete list of brands exhibiting at Switchback at TRE, visit Switchbackevent.com.

“KEEN is so excited to participate at Switchback next year,” said Scott Owen, KEEN Footwear Director of Global Business Development. “The location in Nashville is refreshing and a much-needed addition for the outdoor industry. After the massive success at TRE we were thrilled to learn that Switchback will be its own event in 2025, and we have full trust in their team to host another amazing show.”

Additional excitement heading into Switchback at TRE includes the debut of Trailheads, a new digital content platform featuring industry insights and stories from the outdoor specialty community. Led by veteran outdoor industry journalist Marcus Woolf, Trailheads will visit retailers around the country as part of the Switchback Roadshow, reporting on the trends, challenges, and innovations happening in outdoor specialty retail.

Switchback at TRE and Switchback Spring are intentionally focused on foundational outdoor experiences. Both are hosted in central locations that are welcoming to all parts of the country and are scheduled in the optimal timeframe for valuable buying conversations. The events welcome multiple categories of outdoor industry members, including specialty retailers, brand leaders, traditional and new media, content creators, influencers, and non-profit organizations.

Upcoming dates and locations for Switchback include fall 2024 (Switchback at TRE; Austin, Tex.; Nov 19-21); spring 2025 (Switchback Spring; Nashville, Tenn.; June 16-18, 2025); and fall 2025 (Switchback at TRE; San Antonio, Tex.; Nov 19-21).

To learn more, please visit www.SwitchbackEvent.com.

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ABOUT SWITCHBACK: Switchback is the twice-a-year business and education gathering for the outdoor industry owned and operated by Diversified Communications, a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. Scheduled at optimal times for discovery and buying conversations, Switchback is held each fall in conjunction with The Running Event and each spring as a standalone event. Blending an accessible format with a schedule of education, peer connection opportunities, and business meetings, Switchback is a dedicated gathering place for all sectors of the outdoor industry community. Upcoming dates for the event include Switchback at TRE (Nov. 19-21, 2024; Austin, TX); Switchback Spring (Nashville, TN; June 16-18, 2025); and Switchback at TRE (Nov. 19-21, 2025). To learn more about Switchback, please contact Michael Collin (michael@palemorning.com) or visit www.SwitchbackEvent.com.

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