ToughCutie and Women Who Explore Create Free, Binational Hiking Series

September 12, 2024

The partnership aims to invite more women onto the trails through accessible, community-driven events

Austin, Texas (Sept. 12, 2024)/OUTDOOR SPORTSWIRE/ – Active-lifestyle sock brand ToughCutie has partnered with one of the largest women’s travel and adventure companies, Women Who Explore (WWE), to bring free outdoor experiences to women in the United States and Canada. The collaboration is designed to encourage participation across all skill levels of outdoor adventures and bring together a community of diverse women.

“We are thrilled to partner with Women Who Explore to bring accessible hiking adventures to women across the country,” said Brittany Coleman, Founder and CEO of ToughCutie. “This collaboration aligns perfectly with our mission to empower women in the outdoors by providing them with the highest quality gear and fostering a supportive community. We believe that these events will inspire more women to embrace nature, challenge themselves, and form lasting connections. We’re excited to support Women Who Explore in our shared mission to make the outdoors more accessible and inclusive for all,” said Coleman.

ToughCutie and WWE’s joint programming is highlighted by its Socks and Summits Series. A dozen hand-selected WWE ambassadors will host three hiking events in their respective cities at no cost to participants. Each woman who joins any of the 36 outings across the country will receive an exclusive color of ToughCutie’s Merino Wool performance products only distributed to brand partners in the nonprofit and advocacy space.

Additionally, the two woman-owned companies will host a giveaway where ToughCutie will sponsor one woman to experience a WWE trip in 2025. WWE adventures range in difficulty and duration and include global experiences like trekking in Iceland, scuba diving in Honduras, private yacht adventures in Croatia, and summiting Mont Blanc in the Alps.

“Women Who Explore is thrilled to partner with another women-owned business in the outdoor industry,” says co-owner Melissa Wright. “We believe that when women are empowered in the outdoors, they carry that empowerment into their daily lives. Brittany embodies this spirit perfectly, and we’re excited to showcase her socks on our adventures.”

The partnership officially launched on September 1, 2024. The first twelve locations where the Summit and Socks events will take place are in and around:

• Phoenix, Arizona
• Las Cruces, New Mexico
• Denver, Colorado
• Boise, Idaho
• Chicago, Illinois
• Duluth, Minnesota
• Bend, Oregon
• Austin, Texas
• Salt Lake City, Utah
• Portland, Oregon
• Seattle, Washington
• Vancouver, BC, Canada

For more information on events in specific locations, please visit https://bit.ly/SocksandSummits.

Please direct ToughCutie media inquiries to New Local PR Founder and Account Director Anna Avery at anna@newlocalpr.com.

For more information on Women Who Explore, please contact Co-Owner/Marketing Director Melissa Wright at melissa@womenwhoexplore.com.

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About ToughCutie

Founded by Brittany Coleman in 2019, ToughCutie is a USA-made, Women’s Business Enterprise National Council (WBENC) – certified company designing socks to support women from the ground up. It is the first and only sock brand with a majority women-owned value chain, effectively positioning itself as one of the highest-impact brands in the outdoors industry. 100% of ToughCutie sales go to supporting women-owned businesses. As a Black-owned company, ToughCutie continually strives to create equity in adventure and active lifestyle spaces through nonprofit partnerships and donations. Its first sock, Eve, launched in 2022 after a rigorous and thoughtful design process that centered feedback from women. The result is an innovative, dynamic, and durable sock that literally and figuratively supports women in their walk through life.

About Women Who Explore

Women Who Explore is dedicated to empowering women through outdoor adventure. They believe in the transformative power of nature and the importance of creating inclusive spaces where women of all backgrounds can connect, grow, and thrive. The Women Who Explore community currently has over 100 private Facebook Groups throughout North America with 200 ambassadors currently managing those groups. These groups hosted over one thousand free events in 2023 and the community has grown to over 500,000 women worldwide.