Jackson Hole Mountain Resort Sets New World Record for Skiers and Riders in Jeans

December 9, 2024

2nd Annual Ski in Jeans Event Kicks Off Destination December

(TETON VILLAGE, WYO. – DECEMBER 9, 2024) /OUTDOOR SPORTSWIRE/ – Jackson Hole Mountain Resort (JHMR) announced today that it set the world record for the most people skiing and riding in jeans on Saturday, Dec. 7, drawing 3,320 participants for the Resort’s 2nd Annual Ski In Jeans Day.

JMHR set the previous record with the first iteration of the wildly popular event last year, drawing 3,114 participants. Blue skies and pleasant early-season conditions greeted guests this time around, as thousands of visitors in blue jeans, jean jacks and denim skirts filed through an arch set up at the base area to be officially counted for the new world record.

Guests also received exclusive JHMR patches to customize their denim, and enjoyed special giveaways, drink deals and the chance to ride a mechanical bull during après-ski celebrations in Teton Village. JHMR also offered a photo booth for participants to capture the moment with printed and digital imagery.

“The first Ski in Jeans Day last year was such a runaway success, we knew we had to bring the event back this year. And our guests certainly didn’t disappoint,” said Ned Wonson, Director of Marketing at JHMR. “We’re thrilled so many people showed up from all around the world to set the new record, and we can’t wait for more guests to experience Destination December events as the holiday season approaches.”

A total of 3,320 people participated in the 2nd Annual Ski in Jeans at Jackson Hole Mountain Resort on Dec. 7, setting a new world record for skiers and riders in jeans. Photo by Connor Burkesmith.

As part of Destination December, JHMR will host the new Kids on Snow event from Dec. 13-15, during which all children 12 and under will ski for free the entire weekend, regardless of skill level. Kids on Snow will also offer $100 group ski lessons on Dec. 13 as well as the chance to experience dog sledding or a tour of the Resort inside the belly of a snow groomer on Dec. 14. Other opportunities include discounted lodging and the Teton Village Shop and Sip, when guests can kick off their holiday shopping with their favorite cocktail.

JHMR will close out 2024 with its 10-day Winterfest celebration from Dec. 21-31, during which guests will be treated to all the best free family activities the Resort has to offer during the holidays. Events include snowman building, cookie decorating, a family scavenger hunt, sledding, and the opportunity to ski with Santa Claus on Christmas Day, as well as a parade and fireworks display on New Year’s Eve.

JHMR reminds visitors that it is once again limiting the sale of daily tickets and managing capacity for a fourth consecutive year in 2024-25, greatly improving guests’ experiences on the mountain and throughout the resort.

Ticket sales are limited on a daily basis and are available for advanced purchase, and tickets may sell out. Due to demand, JHMR encourages all skiers and riders to make reservations as required for its multi-resort pass products or purchase day tickets in advance.

Ikon Pass and Mountain Collective pass holders are required to make reservations for lift access. JHMR recommends making reservations well in advance. Guests who purchased a JHMR Winter 2024-25 Season Pass can ski or ride on any day indicated by their pass type.

For more information about Jackson Hole Mountain Resort and current conditions, please visit https://www.jacksonhole.com.

About Jackson Hole Mountain Resort

Jackson Hole Mountain Resort (JHMR) located in Teton Village, Wyoming, is a values-led, family owned, iconic mountain destination with a purpose of enriching the lives of its guests, employees, and community through premium, authentic, and memorable big mountain experiences only found in the Tetons. Jackson Hole famously delivers the finest powder snow with 4,139 of continuous vertical feet of legendary terrain and 2,500 acres of the best beginner, intermediate and expert terrain. Neighboring celebrated Grand Teton and Yellowstone National Parks, and operating in the Bridger-Teton National Forest, makes Jackson Hole an exceptional and unique global destination. With an enduring commitment to the surrounding landscape, wildlife and authentic community character, Jackson Hole Mountain Resort strives to live by its values by reducing environmental impact and in doing so runs 100% of its operations on Green Power.

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Eric Seymour
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eric.seymour@jacksonhole.com