woom USA Debuts WORN TO BE WILD Apparel Line

November 26, 2019

Leading Kids Bike Brand Introduces Clothing Label for Young Riders and Adventurers

Austin, TX November 26, 2019 – woom, with its ingeniously designed, ergonomically adapted, superlight children’s bikes, has become one of the best-loved bicycle brands in the United States and Europe over the past six years. Now, the world of woom has gotten a bit bigger with the arrival of a children’s clothing line equipped for biking and outdoor adventure. The WORN TO BE WILD label offers head-to-toe clothing made from gentle cotton fabric, from T-shirts for play to technical jackets for when the kids want to stay outside. These clothes are perfect for everyday wear, but a closer look reveals surprising bike-related features and designs.

“The WORN TO BE WILD line represents a pivotal moment for the woom brand, “shared Mathias Ihlenfeld, woom bikes USA CEO and Owner. “We set out to create a cycling brand built specifically to serve the needs and foster the imagination of all kids. And, we have been grateful that our bikes and accessories are adored amongst both children and parents. A functional clothing line is our next step in building a youth lifestyle brand designed for and inspired by riding and outdoor exploration.”

Adventure Jacket: the award-winning newcomer

At the heart of the collection is the multifunctional CINOTERRA Adventure Jacket in sun-yellow with a removable hood that can be flipped up over a bicycle helmet, a removable inner vest and a practical back pocket. It is also equipped with integrated gloves as well as inside straps so kids can carry it like a backpack. This summer the jacket was awarded the Eurobike Award in the apparel category at Eurobike in Friedrichshafen, Germany, the leading cycling tradeshow globally.

What really sets the jacket apart is the tightly woven all-weather fabric that is both water-repellent and windproof, transforming natural cotton into a high-performance fabric. The same manufacturing process was used to fashion the rugged fabrics used by the British Army in the 1930s. woom sought out a manufacturer specializing in this production technique and is now one of the very few companies offering clothing made from this elaborately made cotton fabric.

T-shirts: more than just a basic

The bike-fit cut of the WORN TO BE WILD tops means that they’re shorter in front and longer in the back to prevent exposure from the elements. The shirts also feature one or several back pockets with a button or zipper for storing snacks. Internationally acclaimed illustrators, like Harald Lustinger and Justyna Stasik, designed the whimsical T-shirt prints. The collection’s caps in the eye-catching pink are printed with “giro del gelato”, a homage to Bella Italia, its rich history of cycling and its delicious ice cream. The MOLINA winter cap is proof that winter is far from being the end of biking season. The cap fits neatly under a helmet, covers the ears, and keeps the head nice and warm, even in icy winds.

Jeans with candy storage

The woom Vélo Jeans are also perfect for everyday wear, while offering the best possible comfort and safety for riding. Crafted from elastic cotton fabric with an adjustable waist, cut with an insert in the crotch to allow for freedom of movement, and reflective prints on the back pocket and the cuffs. And thanks to the unmistakable message ‘Your candy storage’ printed on the pocket lining, mom and dad know exactly where to check for candy before popping the Vélo Jeans into the washing machine.

Classics, re-imagined

Reflective stripes and prints ensure visibility on the road. The new woom clothing collection is available in our online shop. Timeless unisex classics and basics that defy being pigeonholed into seasonal lines, all made from gentle cotton.

WORN TO BE WILD fact box:

• Since November 2019, available in the online shop
• Combines bike riding and everyday practicality
• Functional and hard-wearing materials
• Cleverly engineered features like closable back pockets for snack storage, zipped collars for quick ventilation and other useful extras, such as the hood that can be worn over the helmet
• Comfortable bike cut (woom Bike Fit) – longer in the back than in the front to keep the lower back nice and warm
• Clever details like bike-themed buttons and bike-shaped zip sliders on the front
• Reflective stripes and prints for increased visibility
• Timeless unisex design
• Skin-friendly cotton instead of synthetic fibers
• Resource-friendly production, high-quality craftsmanship
• Available in sizes 4T – 6 to 12 – 14, certain styles are also available in adult sizes
• CINOTERRA Adventure Jacket recipient of Eurobike Award 2019
• Link to Worn to be Wild video

About woom USA

woom designs high-quality, lightweight bikes for children of all ages. Built with meticulous attention to detail, our bikes are tailor-made for a child’s anatomy and needs. Models range in size from balance bikes designed for the smallest of riders to pedal bikes for young teens. woom bikes, often half the weight of kids bikes found at traditional retail stores, make riding easy to learn and easy to enjoy. Our aim is to inspire as many children as possible to love riding their bike.

Family owned and operated, woom was founded in Vienna, Austria, with the mission to create the ideal kids bike. woom USA began operating at our headquarters in Austin, Texas, in 2014 to bring the same unparalleled European design and love of riding to families across North America. In 2019, woom USA was named to the Inc. 5000 list of the fastest growing companies in the U.S., ranked No. 259 overall and 20th in Texas. woom ships directly to customers, and assembly is quick and simple. For more information, visit us at us.woombikes.com or call 855-966-6872.