Augmenting reality: Wolverine Worldwide brings digital and physical showrooms together with the help of Envoy B2B

December 2, 2021

Before the shutdown, McGeough was tasked to grow innovation throughout Wolverine Worldwide. In particular, plans to launch virtual/augmented reality (AR) showrooms were being developed as many businesses and consumers already trended toward the idea. In fact, a 2019 pre-COVID-19 global survey conducted by Nielsen found that augmented and virtual reality were listed as consumers’ top technologies they were seeking to use in their daily life. And Wolverine Worldwide knew this want was only going to grow bigger. Outside Business Journal