BASE Performance – Energy Bar Provider for Aspen Skiing Company

July 7, 2021

BASE Bars Fuel Aspen's Outdoor Sports Participants for 2021-2024

Boulder, Colorado (July 7, 2021) – BASE Performance, LLC, industry-leading provider of endurance sports nutrition products, announced today that it will serve as the newest energy bar provider to Aspen Skiing Company for 2021-2024.

“We are thrilled to partner with BASE Performance, said Daragh Kneeshaw, Manager, Event Marketing at Aspen Skiing Company. “BASE holds a storied reputation in the endurance sports world and their BASE Bars are without doubt some of the most nutritious, best tasting bars on the market today. In an increasingly sophisticated consumer market, we at Aspen Skiing Company have to stay ahead of the curve with the nutrition products we provide our visitors… so it was an easy decision to partner with BASE.”

BASE Performance provides nutrition products to athletes all over the world… whether weekend warriors or elite competitors. As the nutrition provider to nearly 150 high recognition sports teams, BASE prides itself on developing high quality, high performance, cost-effective nutrition for both training and competing. Headquartered in Boulder, CO, BASE has spent over six years working with some of the top athletes in the world to design its line of electrolytes, energy bars, and performance fuel.

“Supporting Aspen Skiing Company was a no-brainer decision,” says Matt Miller, President of BASE Performance. “You simply don’t get any better than Aspen when it comes to both winter and summer outdoor recreation, so BASE is excited to see where we can take this top-tier nutrition partnership.”

For more information about BASE Performance, please contact Matt Miller at matt@baseperformance.com.

ABOUT ASPEN SKIING COMPANY

Aspen Skiing Company (ASC), based in Aspen, Colo., operates the four mountains in the Aspen Snowmass area – Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk. In addition, ASC owns and operates the award-winning Ski & Snowboard Schools of Aspen Snowmass, a collection of rental and retail shops titled Four Mountain Sports and a hospitality division that includes the five-star, five-diamond property, The Little Nell and three contemporary Limelight Hotels, one based in the core of Aspen, one at the base of Snowmass Mountain, and the other in Ketchum, Idaho. In its current form, ASC is a values-driven company that is grounded within the core values of: Live Passionately, Awaken the Spirit, Elevate Community and Honor Place. Aspen Snowmass is accessible by two of the most convenient airports in the mountains – Aspen/Pitkin County Airport (ASE) (3 miles from Aspen) and Eagle County Airport (EGE) (70 miles from Aspen). For more information about Aspen Snowmass, visit www.aspensnowmass.com or call (800) 525-6200. Follow Aspen Snowmass @aspensnowmass on Twitter and Instagram or at www.facebook.com/aspensnowmass.

ABOUT BASE PERFORMANCE

BASE Performance provides premiere nutritional and apparel products for athletes of all disciplines and fitness levels. The Company is committed to helping athletes attain the highest degree of health, performance, and happiness using a holistic approach to nutrition, fueling, and training. Our belief is that if you both feel and look good, you will perform better. BASE Performance is headquartered in Boulder, Colorado. Learn more about BASE at www.baseperformance.com.