BUFF® Joins 1% For The Planet with Bestselling CoolNet UV®

April 11, 2024

As a commitment to a healthier future, 1% of CoolNet UV® sales will be donated directly to environmental organizations through the global network

SANTA ROSA, California (April 11, 2024)/OUTDOOR SPORTSWIRE/ – BUFF®, a world leader in headwear and neckwear for outdoor enthusiasts, announces its continued commitment to the environment by joining 1% For The Planet with one of its most loved product, CoolNet UV®.

Since the very beginning, BUFF® has proudly supported organizations that help safeguard the future of the planet such as Protect Our Winters and The European Outdoor Conservation Association (EOCA). Joining 1% For The Planet allows BUFF® to take another step in the right direction by working alongside like minded companies with a common goal: supporting people and nature. The initiative connects eco-conscious brands with impactful organizations to make a real difference through social and environmental action.

“From day one, BUFF® has been committed to choosing the responsible path, whether producing 90% of our products in-house or becoming B Corp certified – our goal is to continually improve and be the best that we can for our consumers, retailers, employees, and the planet,” said David Camps, Chief Executive Officer at BUFF®. “Donating 1% of sales from our best-selling CoolNet UV® to environmental non-profits is another step towards continued improvement.”

CoolNet UV® is designed for warm weather activities, delivering UPF 50 for protection against harmful UV rays. Made with 95% recycled materials in BUFF®’s Barcelona Headquarters, the HeiQ cooling technology and POLYGIENE antimicrobial technology keeps users fresh and protected during high intensity activities.

BUFF®’s commitment to 1% For The Planet supports the work of four leading non-profit organizations whose values and purposes align with their own:

• B Corp: A global movement that empowers companies to be a force for good through social and environmental performance standards. In 2023 BUFF® announced its B Corp certification with a score of 105.7, well above industry average.
• Protect our Winters: A partner of BUFF® since 2018, this global organization aims to inspire people from all backgrounds to protect the places we play from climate change – through education and giving a voice to the outdoor sports community.
• Surfrider Foundation: In collaboration with the Surfrider Foundation, BUFF® is helping to drive change, boost awareness and inspire others to be ocean activists. This powerful activist network is tackling pollution, the effects of climate change, threats to marine ecosystems and beach accessibility issues.
• EOCA: For over a decade, BUFF® has been supporting The European Outdoor Conservation Association (EOCA) which funds grassroots projects that make a tangible difference to threatened wild areas, species and habitats.

To learn more about BUFF®’s commitment to 1% For The Planet visit https://www.buff.com/blog/en/climate-crisis/buff-1-for-the-planet-member/

###

Media Contact: Amy Jensen / amy@outsidepr.com

About BUFF®

Joan Rojas invented BUFF®’s legendary multifunctional tubular as a protective solution to the sun, wind, and cold while touring country roads on his motorcycle– and in 1992, BUFF® was founded. Today, the company offers an entire line of accessories: from caps to headbands and beanies to balaclavas, all designed to help people live more outdoor moments. From day one, BUFF® dedicated itself to caring for the well-being of the planet and the people who share it. Headquartered in Barcelona, Spain, the company manufactures ninety percent of its products in-house using renewable energy. Furthering the brand’s commitment to making a positive impact, BUFF® became a Certified B Corporation™ in 2022. BUFF® products are sold in more than 80 countries across the globe and in top outdoor sporting retailers across the U.S.