Chums Expands Sales Rep Force to Bolster Specialty Retail Growth

April 4, 2023

Salt Lake City, UT (April 4, 2023)/OUTDOOR SPORTSWIRE/ – Chums, the iconic leader in eyewear retainers and outdoor accessories, is making key additions to its team of well-established outside sales reps as part of its continued focus on growing its specialty retail business. Additions to the expanded Chums rep force include Rocky Mountain Rep Group, Rep Monsters, and independent sales rep Allen Breeding.

Each new addition to the Chums rep force brings with them a portfolio of in-demand brands and a reputation for excellence in opening new doors and exceeding the expectations of their retail partners.

Rocky Mountain Rep Group, led by industry veteran Rich Kuipers, will spearhead Chums’ sales efforts and expansion in Utah, Colorado, Wyoming, southern Idaho, and New Mexico. Rocky Mountain Rep Group’s notable partner list includes Kühl, Yakima, GoPro, and Black Crows skis, a portfolio in which any brand would be happy to be included.

Mitch Baker’s Rep Monsters team will handle Chums’ retail partner needs in the coastal Southeastern portion of the U.S., servicing accounts throughout Virginia and the Carolinas. Rep Monsters has a successful track record with a diverse roster of brands, including Cobian, Arbor Skateboards, and Silipint, dovetailing nicely with Chums’ line of eyewear retainers, floating accessories, and active bags.

Independent sales rep Allen Breeding brings more than 30 years of experience to the Chums sales team and will be servicing the South Central region of the U.S. Already representing brands such as KAVU, Eagles Nest Outfitters, LIVSN, and Tough Cutie, Breeding has a proven track record of working with retail accounts that embody Chums’ heritage in the outdoors.

“It’s a very exciting time for Chums as we enter our 40^th year in business. Our lineup of outdoor accessories and bags has never been stronger; we’re proud to offer gear for the most dedicated river guide as well as for the family trip to the beach for the weekend. We’re quickly approaching our busy summer season, and our rep force, both the new additions and existing team, will be instrumental in bringing the excitement of the new Chums line to specialty accounts and consumers across the country,” commented Tom Ferries, national sales manager for Chums.

About Chums

Founded on the Colorado River in 1983, Chums creates eyewear retainers, bags, and accessories preferred by river rats, guides, dirtbags, and weekend warriors who need their gear to be safe and secure. Our community is the early risers and the go-getters who choose their equipment carefully and rely on it day in and day out. A family-run business committed to world-class customer service, Chums produces innovative outdoor products built for adventure. To learn more, visit www.chums.com.