Dare 2b Introduces New Black Label Collection for Fall 2017

December 14, 2016

Portsmouth, NH (December 14, 2016) – Refined from it’s successful first season, Dare 2b Black Label offers the most premium ski wear collection in the range. For the high performing fashion elite, the range contains the most technical fabrics combined with the latest trends and luxury fittings to combat the most challenging day on the slopes.  

For top-tier performance, Dare 2b’s Black Label styles feature two of their highest performing proprietary technologies: AEP Kinematics and Endothermic performance. AEP Kinematics technology provides perfected freedom of movement, analyzing points of motion during athletic performance. Endothermic Performance technology provides extra protection from the bitter cold with wool fill insulation and wool look performance fabrics.

The Black Label also features Dare 2b’s proprietary alpaca wool mix insulation, Ilus Wool, further enhancing thermoregulation and moisture control through natural fibers. Ilus Wool technology keeps the wearer drier and odor free, making it ideal as an active wear piece.

Men’s Overshadow Jacket
The slickest jacket on the mountain, designed for the guy who wants it all when it comes to look and performance. The Overshadow features Dare 2b’s Ilus Wool along with AEP Kinematics and Endothermic Performance technologies. Additional features include waterproof and breathable 4-way textured stretch fabric with wool look fabric overlays, DWR finish, critically taped seams, underarm ventilation zips, grown on technical hood, articulated sleeves, and more. Available in Black in sizes XS-XXXL. MSRP $450.

Men’s Overshadow Sweater
It is impossible to be overshadowed in this sweater. With an active fit and luxurious hand, the Overshadow Sweater features Dare 2b’s Ilus wind resistant fabric, water repellent finish, ribbed collar, metal effect front zip with inner zip and chin guard, and multiple pockets. Available in Mid Grey Marl/Black in sizes S-XXXL. MSRP $150.

Women’s Shadowcast Black Label Jacket
A jacket that can’t be overlooked, the Shadowcast brings ski style to a whole new level. The Shadowcast features Dare 2b’s Ilus Wool along with AEP Kinematics and Endothermic Performance technologies in a flattering cut that hugs in all the right places. Additional features include multiple details including mirrored zippers, waterproof and breathable 4-way textured stretch fabric with wool look fabric overlays, DWR finish, critically taped seams, underarm ventilation zips, grown on technical hood, front zip with inner zip and chin guard for extra weather protection, and more. Available in Black and White in sizes US 2-16. MSRP $450.

Women’s Blackout Sweater
This hoodie features a neoprene foam bonded jersey fabric with high shine overlays for a look unlike any other, infusing quality, originality, performance and style. Details include an inner zip and chin guard along with two lower zip pockets. Available in Mid Grey Marl/Black in sizes US 2-16. MSRP $150.

Men’s Overshadow Pant
The best looking pants on the mountain, without sacrificing a single technical features. Additional details include DWR finish, stretch lining to upper legs, ergonomic shaped waistband, taped seams, EVA foam for additional back protection, elasticated waist adjusters, multiple pockets with YKK mirrored zips, articulated knees, detachable mesh paneled back bib with braces, integral snow gaiters, reinforced self fabric overlay at inner ankle and hem, and more. Available in Anthracite Grey Wool/Black in sizes XS-XXXL. MSRP $225.

Women’s Shadow Cast Pant
A winter wardrobe staple, these flattering black pants are a must have for the active woman with an ergonomic shaped waistband and stretch lining on upper legs. Features include Dare 2b’s AEP Kinematics, waterproof and breathable 4-way stretch fabric, DWR finish, YKK mirrored zips, articulated knees, integrated snow gaiters, EVA foam for additional back protection, a detachable mesh paneled back bib with braces, reinforced self fabric overlay scuff guards at inner ankle and hem, taped seams and more, making it an incredibly comfortable bottom layer. Available in Black in sizes US 2-16. MSRP $225.

Links:
Dare 2b: Dare2b.com
Facebook: Facebook.com/dare2bwelcometoourmountain
Twitter: @Dare2bLtd

About Dare 2b
Dare 2B is a mountain sports brand offering innovative and fashionable ski and sportswear to those who are all about having fun on the mountain. Urmston-based in the UK, Dare 2b is owned by the Black family who have over 80 years and three generations’ experience in making high quality waterproofs. The Dare 2b brand was established in 1999 and is today widely sold throughout Europe and is expanding its distribution in the U.S. The company employs more than 400 people and exports to more than 30 countries with dedicated sales offices in France, Belgium, Germany, Holland and Spain.

PRESS CONTACT:
Tara Coyle
Terra PR
307-733-8777
Tarac@Terrapublicrelations.com