deuter Continues U.S. Evolution, Naming Duffy National Sales Manager

August 22, 2024

Leading backpack brand announces personnel moves as Park, Parulis take on new roles

BOULDER, Colo. (Aug. 22, 2024) /OUTDOOR SPORTSWIRE/ – deuter, a global leader in backpacks and outdoor gear, announces the hire of Michael Duffy as national sales manager, along with a pair of key promotions. Scott Park has transitioned from sales leadership to a new role as product line manager, and Amy Parulis has been promoted to marketing and communications manager.

“Building on a period of transformative growth for deuter globally and in the U.S., we have made important investments in our business, including our operations partnership with NRI 3PL and the move to our new, 9,000-square-foot office space in Boulder,” says Jonathan Degenhardt, managing director of Schwan-STABILO Outdoor USA, parent company to deuter. “We’re continuing to build a deep roster of experienced industry pros and the trio of Michael, Scott and Amy offers hard-earned expertise across the three important pillars of sales and service, product, and marketing.”

deuter welcomed Duffy as national sales manager on July 10. He brings over two decades of experience in the outdoor industry, having held key sales positions at Kokatat and Klean Kanteen, where he most recently served as vice president, global sales and customer experience.

“Joining deuter is an exciting opportunity,” says Duffy. “The brand’s commitment to quality and sustainability aligns with my values. I’m eager to contribute to deuter’s growth and strengthen our presence in the outdoor specialty market.”

Park, Parulis make moves

In a strategic move to strengthen collaboration between U.S. and German headquarters, Scott Park, a 14-year deuter veteran, has been appointed product line manager. Park’s deep product knowledge, gained from his long career with the brand, his previous roles as a specialty buyer, and his use as an end-consumer, makes him ideal for driving product innovation for the U.S. market.

“I’m excited to work closely with our product management team in Germany to ensure our innovation pipeline continues delivering packs, bags and accessories that are suited to our market in the U.S.,” says Park.

Additionally, Amy Parulis has been promoted to marketing and communications manager. With 14 years of experience in the outdoor industry and three years with deuter, Parulis has been crucial in driving the brand’s marketing efforts.

“I’ve always been a fan of deuter products,” says Parulis. “I’m excited to share my love for the brand and continue to elevate our message of comfort, quality, and adventure to a wider audience.”

About deuter: From backpacking to mountain biking, alpinism, and travel, to child-carrying and family adventures, deuter crafts highly functional, comfortable, and environmentally friendly packs for everyone and everywhere. With over 120+ years of experience, deuter has played a vital role in shaping the culture of mountain adventure since its 1898 founding in Germany. deuter inspires every new generation to get outside and experience mountain adventures the way they want to. www.deuter.com

Contact:

Andrea Green

Senior PR Account Manager

andrea.green@rygr.us

970.236.1668 ext. 2196

###