DPS, PHANTOM Glide Tap Bukovansky for Global Sales Leadership

August 27, 2024

Ski manufacturer, base treatment brands bring on industry veteran for key executive role

SALT LAKE CITY (Aug. 27, 2024)/OUTDOOR SPORTSWIRE/ –Two groundbreaking, Utah-based ski industry manufacturers, DPS Skis and PHANTOM Glide, announce the appointment of Chico Bukovansky as global sales director. Bukovansky will oversee all sales and customer service operations for both brands, working closely with Pete Leazott and Doug Sheehy, sales managers for PHANTOM Glide brought onto the expanding sales team earlier this year.

“Chico is an experienced outdoor industry professional and has the chops to step right into this position and help DPS and PHANTOM Glide continue to expand their sales reach, both in the U.S. and abroad,” says Mike Cannon, vice president of sales at DPS and PHANTOM Glide. “While market conditions have proven challenging over the last 12 months, we’re continuing to bring material, design, and manufacturing innovations to market and Chico is the perfect team member to lead the sales and customer service organization for both brands.”

Bukovansky most recently served as chief revenue officer at Slingshot Sports, the innovation leader in kiteboarding, wakeboarding, and wing foiling. Prior to Slingshot, Bukovansky was a longtime presence at Dakine, leading the brand’s global sales and go-to-market teams. His career began in a ski shop in Seattle, before moving to the brand side in a sales position with Nitro Snowboards in 1994. Bukovansky served on the board of directors for the Snowsports Industries of America from 2016–2018.

“Chico has a proven track record of helping to grow brands through his relationships in the ski and snowboard industry,” says Cannon. “He has a reputation of working with reps, global distributors, retailers, and online platforms to effectively execute go-to-market strategies, and we’re looking forward to sharing his passion for winter sports as an integral part of our leadership team.”

For DPS and PHANTOM Glide sales inquiries, Bukovansky can be reached at chico.bukovansky@dpsskis.com.

For information on DPS or PHANTOM Glide, the sales teams, or any of the brand’s products or initiatives, please contact account manager Ryan Silven at ryan.silven@rygr.us.

About DPS Skis: Located at the base of the Wasatch Mountains in Salt Lake City, Utah, DPS designs the world’s most advanced ski products by fusing space-age carbon technology with groundbreaking shapes. DPS is responsible for the world’s first and only pure pre-impregnated carbon fiber sandwich ski, the first 120mm-waisted powder pintail, the first rockered ski with sidecut, and PHANTOM, a paradigm-shifting permanent, one-time application base-coating that forever eliminates the need for waxing skis and snowboards. DPS products are sold on five continents and are the trusted brand of choice for serious skiers worldwide. www.dpsskis.com

About PHANTOM Glide:

Developed by a team of expert chemists and material science engineers, PHANTOM Glide’s patent- pending formula creates a hydrophobic environment that offers three undeniable benefits. First, unlike topical wax, PHANTOM Glide is only applied once and permanently alters the chemistry of ski and board bases to improve baseline glide for the life of the product. Second, PHANTOM Glide offers consistently fast on-snow gliding performance across a broad range of conditions and temperatures. Third, and most importantly, PHANTOM Glide is made up of non-reactive chemical functional groups that are both inert to the environment and safe to those applying it. For more on PHANTOM Glide visit dpsskis.com/phantom.

Media Contact: 

Ryan Silven

Ryan.silven@rygr.us

970-924-0704 ext. 2114