DUER Announces Grand Reopening of Denver Location and Strategic Expansion of US Retail Locations

January 27, 2022

The Reopening Marks the First of Four New Locations Planned for 2022

Denver, CO (Jan. 27, 2022) /OUTDOOR SPORTSWIRE/ – DUER, the brand that’s aiming to be the next big apparel story out of Canada’s west coast – is proud to announce the grand reopening of its Denver, Colorado storefront and the planned opening of four additional retail locations in 2022.

DUER opened its first international storefront in Denver’s RiNo District in October 2020 as part of its larger expansion strategy into the US. The Vancouver-based brand currently has US storefronts in Denver and Los Angeles and plans to open four additional locations in major US metropolitan areas, aligning with the burgeoning industry trend of retail store openings increasing by 58% in 2021.

The RiNo Art District is one of Denver’s most up-and-coming neighborhoods and because of this, a good place for DUER to establish roots. The 2621 Larimer St. location, in good company with neighboring outdoor apparel brands like Marine Layer, Topo, Patagonia, Burton, and Outdoor Voices, will be a long-term residence for the brand.

“Being situated among brands looking to capture a similar customer is a determiner when we’re choosing store locations and this was a big factor as to why we chose Larimer St.,” said Anna Davidson, Director of Retail for DUER. “As a brand forged in the performance fashion hub of Vancouver, we’ve got the technical, style, and sustainability chops to really make an impact in the US market, with a keen focus on influential outdoors, metropolitan, and travel hubs such as Denver.”

DUER’s new Larimer street storefront will feature a number of indoor and outdoor murals from Denver artist and muralist Jason Graves. The brand is proud to work with an established member of the local art scene to bring more visual art to Denver’s iconic RiNo Art District. Graves’ is known for bright and bold contemporary murals. Full of energy, the art seemed well aligned with the DUER brand ethos.

To celebrate the grand reopening, DUER will welcome shoppers in for a number of promotional events and sales beginning Friday, Jan. 28. The first 25 people to visit the store on Saturday will receive one free pair of pants. From Friday until Sunday, Jan. 30, DUER will offer 20% off everything in store. Doors open daily at 10 a.m. Mountain Standard Time.

For more information on DUER, visit: shopduer.com

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Press Contact: Erin Wyer | OutsidePR | DUER@OutsidePR.com

About DUER

DUER was created to make it easier for people to get dressed and get on with the good stuff — the healthy, adventurous, meaningful stuff. The first retail location in Vancouver opened in 2016 with Toronto and Calgary to follow. In 2020, DUER opened its first U.S. storefront in Denver, Colorado followed by a second location in Los Angeles in the fall of 2021. DUER now has customers in over 27 different countries worldwide and products in 800 independent retailers through its wholesale network. From REI to Nordstrom, DUER effectively bridges the gap between fashion and function with performance apparel for both men and women.