Eddie Bauer Introduces the EverTherm Jacket, A Breakthrough in Down Innovation
August 15, 2017
Bellevue, Wash. – August 15, 2017 – Today, Eddie Bauer introduces the EverTherm Down Jacket. Insulated by an ultra-thin sheet of down fabric, the jacket removes the need for quilting found in traditional down jackets, eliminates cold spots, and provides superior uniform warmth in a lightweight, slim profile.
Powered by 30g THINDOWN™ insulation and a water-repellent StormRepel® Super DWR shell, the EverTherm Down Jacket provides warmth down to -15 degrees with moderate activity. The men’s jacket weighs an ultra-light 11.36 oz., while the women’s jacket weighs only 9.12 oz. Eddie Bauer is the first outdoor brand in North America to develop THINDOWN outerwear, and has exclusive rights to the technology through 2018.
“Since 1920 Eddie Bauer has been an innovation leader in outerwear and gear,” said Mike Egeck, Chief Executive Officer at Eddie Bauer. “The EverTherm Down Jacket is a transformative step forward in insulation technology. It will change forever the way people think about down.”
Eddie Bauer, the man, was an outdoor guide. He pioneered the use of down as a method of insulation, and in 1936 invented the Skyliner Jacket, the first quilted down jacket patented in America. Now Eddie Bauer is revolutionizing down outerwear once again by eliminating the need for quilting in the EverTherm Down Jacket.
Eddie Bauer continues to work with world-class guides and athletes to build and test its technical products. The EverTherm Down Jacket has been tested on Mt. Everest, ski touring in the Grand Tetons, and alpine climbing in the Alps to perfect the warmth-to-weight ratio, and versatility, of the jacket.
“It’s the best jacket I’ve worn: it’s ultra-light, warm, and slim,” said Eddie Bauer alpine climbing guide Adrian Ballinger, who tested the jacket during his seventh summit of Mt. Everest earlier this year.
The EverTherm Down Jacket is now available for pre-order online at www.eddiebauer.com/evertherm and will be in all stores nationwide on September 24. The jacket is available in both a non-hooded ($249) and hooded ($279) version for him and her in a variety of colors. And like all Eddie Bauer products, the EverTherm Down Jacket is guaranteed for life.
About Eddie Bauer
Eddie Bauer is an active outdoor brand offering premium-quality outerwear, apparel, footwear, accessories, and gear. For nearly 100 years, Eddie Bauer has been inspiring and enabling people to live their adventure. Eddie Bauer products carry a lifetime guarantee and are available online at www.eddiebauer.com, and at more than 400 stores in the United States, Canada, Germany, Japan, and other international markets.
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