FITS® socks Sponsors Iconic Janss Pro-Am Classic in Sun Valley

March 17, 2016

Chattanooga, TN (March 17, 2016) – FITS®, makers of the best fitting performance socks in the world, announces their sponsorship of the 19^th annual Janss Pro-Am Classic, held in memory of Sun Valley Company owner Bill Janss. The Pro-Am series of events and races will begin on Thursday, March 31^st with the opening celebration and pro presentation at Michel’s Christiania in Ketchum, ID, and proceed with 3 days of fun-filled team skiing races in legendary Sun Valley.

Highly regarded as “the best party on snow,” the Janss Pro-Am Classic pairs skiers of all abilities with a celebrity Senior Pro and Sun Valley Ski Education Foundation Junior Pro to form teams of six. The teams then go head-to-head in a dual giant slalom format on world-famous Bald Mountain. Through out the entire event, skiers will be judged on who is sporting the best costume according to this year’s theme, “The Reel Deal, Movie Magic.” Skiers will pick their favorite movie, and compete for the best costume, as well as the title of fastest pro, fastest amateur, fastest team, Lee Gilman most inspirational, best crash, and championship team.

 The Janns Pro-Am Classic benefits the Sun Valley Ski Education Foundation, raising the necessary funds to produce quality on-snow programs, need-based scholarships for tuition and travel, academic assistance, racing opportunities and world-class training facilities for SVSEF athletes.

FITS® will be providing all Janss Pro-Am Classic participants with FITS® Ski Pro socks, serving as a Silver Level sponsor.

“FITS® is excited to sponsor such a highly regarded annual event, in memory of a man who transformed Sun Valley into the snow sports mecca it is today,” says Bob Yoe, Founder of FITS®. “The Janss Pro-Am Classic is a fun, high spirited opportunity to outfit some of the world’s best skiers, as well as recreational enthusiasts, with FITS® socks, and allow those athletes to experience our truly superior products in their natural habitat.”

For more information on the Janss Pro-Am Classic, please visit: https://svsef.org/janss2016-2/

About FITS®
FITS® is a premium sock brand resulting from the collaboration of third and fourth generation textile manufacturers to create the absolute best fitting sock in the marketplace. Utilizing only the best raw materials available, FITS® incorporates innovative, proprietary engineering and technology to create the most comfortable, best fitting sock in the world.  FITS® is driven to create value for both their retail partners and consumers by delivering a superior product at a fair price that enhances personal experiences in the outdoors, at the office, or simply relaxing with friends and family. Contact FITS® at 205-641-9592 or at fitssock.com