From inspiration to innovation — NNormal’s Trail Cropped Top

April 25, 2024

April 25, 2024 /OUTDOOR SPORTSWIRE/ – Developed by women and for women, the NNormal trail running top arises from the shared need of many women to find a trail running top that is lightweight, comfortable, and functional, taking into account the needs of female runners.

Some time ago, in a conversation with Emelie Forsberg, the NNormal design team pinpointed the challenge many women face in finding a comfortable and functional trail running top that gives them the necessary confidence for all types of training and races, or even allow to carry flasks, gels and other kinds of objects.

The team quickly understood what Emelie meant and this need was the perfect inspiration for NNormal to start working on a solution that combined sustainability, performance and comfort.

The NNormal Trail Cropped Top is a product specifically designed for women who seek performance and value comfort during races or training sessions. Developed by a team of women, it has been designed to offer an innovative and lightweight product that provides the necessary support to feel confident in all types of outdoor activities.

Emelie Forsberg and the solution to a need

The voice of the athlete and NNormal ambassador Emelie Forsberg was key in the development of this product, which underwent an intense testing process to create the very best version.

Emelie explains, “I found it very difficult to find a comfortable top that fit well and had pockets, to feel lighter in my races. It was great that the NNormal design team wanted to work on it, and the experience has been fantastic. I would love to continue collaborating on creating products for women.”

The innovation: the cropped top pockets

The NNormal Trail Cropped Top has three pockets to carry all kinds of necessary items during activities. The top pocket, small and around the neck, is ideal for carrying small items securely, such as keys, with a ring attached to an elastic strap. The two side pockets let you carry larger items such a phone, gels, flasks and even a windstopper.

Developed by women for women

“The goal was to create an innovative, sustainable product specifically designed for women: with lightweight and recycled materials, and three different pockets to provide enough storage for short and medium races. This does away with the need to wear a vest, especially in hot conditions. The cropped top’s fitted cups provide moderate support and can be removed if you prefer to wear a sports bra underneath for maximum support,” explains Zoe E. Geoghegan, apparel product development manager at NNormal.

Made with sustainable materials

The NNormal Trail Cropped Top has been designed for athletes who want to respect the environment without compromising quality or comfort. It is made of 85% recycled polyester and 15% elastane; while the lining is 87% recycled polyester and 13% elastane. All this makes it as respectful of the planet as it is of the wearer’s skin.

A video call with Emelie Forsberg

Those who purchase the NNormal Cropped Top before April 31st, either through physical stores or at www.nnormal.com, will have the opportunity to join a video call with Emelie Forsberg, aimed at delving into the origin of the Cropped Top and the needs of women who, like her, love running or have made running a lifestyle.

Media Kit

1. Video

2. Editorial Images

3. Product Images

4. Emelie Forsberg x Cropped Top

For more information please don’t hesitate to contact Danny Kuzio at dk@pressforward.agency