Helinox x BE@RBRICK

June 15, 2023

50 Limited Sets Feature Cyan Blue Aluminum Figure with Custom Helinox Field Office Carry Case

BERKELEY, Calif. – June 15, 2023 /OUTDOOR SPORTSWIRE/ – Helinox, the brand that created the category of lightweight, portable furniture, today announces a limited edition collection in collaboration with leading art toy brand, BE@RBRICK, the bear-shaped figure crafted by Japan’s Medicom Toy. BE@RBRICK ignites collectors’ insatiable passion through collaborations with renowned artists, esteemed fashion houses, and celebrated sports brands.

The collaboration is the first time a BE@RBRICK art toy has been crafted with aluminum, the most abundant metallic element on Earth and the foundation for all Helinox furniture and accessories as it is incredibly strong, lightweight and useful. Helinox’s signature alloy and the distinctive cyan blue colorway demonstrate the potential of the material, and along with the brand’s eclipse logo, serve as expressions of Helinox’s identity.

This 400% (28cm) collaboration piece is complemented by a Helinox Field Office fully customized to serve as a BE@RBRICK carrier, amplifying the exclusivity and uniqueness of the collection.

On the foot of each Helinox x BE@RBRICK piece you will find the logo of Medicom Toy and BE@RBRICK, as well as the piece’s distinct serial number – 1 through 50 – adding to the exclusivity of the art toy.

“The collaboration is the result of a challenging multiyear effort to create the BE@RBRICK figure in our signature cyan blue aluminum alloy, a project that we hope will bring enjoyment to Helinox and BE@RBRICK fans alike,” said Young Lah, CEO, Helinox.

This limited edition Helinox x BE@RBRICK collection will be released on June 24th on the Official Helinox Korea website and at HCC Seoul, HCC Busan, HCC Tokyo and MediCom Toy retail stores.

A special video showcasing the production process of Helinox x BE@RBRICK will be presented on a prominent outdoor display located at the intersection of Meiji Street and Omotesando in Harajuku, Tokyo – the bustling heart of Japanese fashion and shopping – from the 18th through the 30th of June, 2023.

Helinox – At Home, Anywhere:

Helinox is a modern design company and the original maker of lightweight, portable furniture and accessories, melding craftsmanship, innovation and premium materials since 2009. We promise you’ll feel the difference in comfort, durability and portability. Learn more at: https://helinox.com.

Media Contact:

Amy Jensen

ECHOS Communications

Amy@echoscomm.com