Hoka Continues to Drive Deckers Brands in Q2, Ugg Returns to Profit

October 26, 2023

Shares for Deckers Brands were up nearly 10 percent on Thursday evening after the bell, as the footwear company reported another positive quarter driven by its star Hoka and Ugg brands.

The Goleta, Calif.-based footwear company reported net sales in the second quarter of 2024 increased 24.7 percent to $1.09 billion, compared to $875.6 million the same time last year. Deckers also saw a bump in its direct-to-consumer channel, reporting an increase of 38.8 percent to $331.7 million compared to $239.1 million in Q2 2023. Wholesale net sales for Q2 were up 19.4 percent to $760.2 million, compared to $636.5 million the same period last year. FN