Hydro Flask Introduces New Kids Product Line

July 27, 2017

Company expands hydration category with new 12-ounce straw lid bottle designed for kids

Bend, OR (July 27, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to unveil its new 12 oz Wide Mouth Kids bottle designed specifically for adventure-seekers ages 3 years and up.

Small enough to fit comfortably in kids’ hands, the 12 oz Wide Mouth Kids bottle features TempShield™ Double Walled Vacuum Insulation and 18/8 Pro-grade stainless steel construction to ensure cold beverages stay cold for up to 24 hours and hot drinks remain hot for up to six. The durable, BPA-free bottle comes with a leak-resistant, easy to drink straw lid that is easy to clean for parents, along with a silicone Flex Boot for extra grip. The new 12 oz Wide Mouth bottle will be available in four colors including Flamingo, Mint, Pacific and Lemon and will retail for $29.95.

“Hydro Flask products have always appealed to members of the whole family, and we’re excited to now have a product line that’s designed specifically for kids,” said Hydro Flask Vice President of Product David Visnack. “The new 12 oz Wide Mouth Bottle will provide a durable way for even the smallest adventurers to stay hydrated on the go.”

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to experience rapid growth and receive accolades for its insulated products. Hydro Flask has been presented with several Red Dot, GOOD DESIGN™ and iF Design Awards. The company has expanded its presence to 17 countries and has grown to become the number one over-all American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting.

About Hydro Flask

Hydro Flask is the award-winning leader in high-performance, insulated stainless steel beverage and food flasks. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to bringing customers Unexpected Refreshment each and every time through the unique combination of temperature, taste and transport. Every bottle features TempShield™ double wall insulation to keep beverages at the desired temperature, 18/8 pro-grade stainless steel to ensure pure and refreshing taste, and durable powder coat and ergonomic design for the ultimate in transport. Hydro Flasks are stylish, BPA-free, recyclable, and backed by a lifetime warranty. Our new giving program, Parks for All, supports the development and maintenance of public green spaces, so people everywhere can live healthier, happier and more fulfilled lives. Learn more about Hydro Flask, Parks for All, and our mission to save the world from lukewarm at https://www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ, NM: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors.  For more information about Helen of Troy Limited, please visit www.hotus.com.

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