Hydro Flask Introduces New Wide Mouth Bottle Color Collections and Award-Winning Flex Cap

May 5, 2016

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to unveil 11 new refreshingly bold colors across its Wide Mouth hydration and beer lineups. The brand will be launching the 18 oz, 32 oz, 40 oz and 64 oz Wide Mouth bottles with the new award winning Flex Cap. The Flex Cap and Wide Mouth color collections will be available at retail and on Hydroflask.com beginning the first week of May.

Inspired by fun and adventure-filled moments, the new colors include Cobalt, Lava, Graphite, Forest, Plum, Pacific, Mango, Kiwi, Tangelo, Citron and Mint. The colors complement old favorites like Black, White and Classic Stainless and will round out the new color lineup released in Standard Mouth Hydration, Food, Coffee and Pint products in February.

Hydro Flask’s Flex Cap recently received a Red Dot Design Award and iF Design Award. The cap was acknowledged for its proprietary Honeycomb Insulation™ that provides a radiant barrier to lock in temperature. Additionally, it was praised for its durable, leak-proof design and flexible TPU strap with integrated stainless steel pivots.

“Hydro Flask believes in creating the ultimate hydration experience for our customers,” said Hydro Flask Vice President of Product David Visnack. “The innovative new Flex Cap and color collections were designed to enhance our customers’ daily adventures.

Since the company’s beginning in 2009, Hydro Flask has maintained its dedication to insulated products and continued innovation. With its uniquely refreshing experiences for consumers, Hydro Flask has grown into the number one insulated and number two over all American hydration brand.

About Hydro Flask

Hydro Flask is the award-winning global leader in high-performance, insulated stainless steel flasks. Founded in 2009 in beautiful Bend, Oregon, the company’s mission is to save the world from lukewarm. Using Pro Grade 18/8 stainless steel and the company’s unique Temp Shield Insulation™, Hydro Flask food and beverage flasks are stylish, BPA‐free, recyclable, and backed by a lifetime warranty. Hydro Flask strongly believes that great flasks and great causes go hand-in-hand. Through its charitable arm, 5% Back, consumers can allocate a portion of the net profit of their purchase to a charity of their choosing. Learn more about Hydro Flask’s charitable giving
at https://www.hydroflask.com/5‐back.

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ, NM: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, Good Grips®, Hydro Flask®, OXO tot®, OXO on®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®; Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors.  For more information about Helen of Troy Limited, please visit www.hotus.com.