Hydro Flask Sponsors REI Outessa Events

May 3, 2017

Company announces partnership to connect women with the outdoors

Bend, OR (May 3, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce its sponsorship of REI Outessa. The series of three-day outdoor events are designed to connect women with the outdoors in a supportive learning environment. These women-specific getaways are filled with activities and inspiration and offer access to coveted gear and products, serve up great food and wine and create an environment for making new friends and lasting memories.

Hydro Flask will be the Official Water Bottle and Drinkware partner of REI Outessa, providing refreshing experiences to attendees throughout each event. Participants will receive a limited edition 21 oz Standard Mouth bottle engraved with an Outessa logo. Additionally, attendees have the option to visit Hydro Flask’s tent and lounge area to create their own customized My Hydro bottle where they can choose from five bottle, strap, cap and silicone boot colors to make their own unique design. Hydro Flask will also sponsor a campfire happy hour at each Outessa event, serving drinks in the new 10 oz Rocks.

“REI Outessa offers the perfect environment for women to gather and enjoy the outdoors,” said Hydro Flask VP of Marketing Phyllis Grove. “These moments and experiences rooted in outdoor adventures align perfectly with Hydro Flask’s values. We are excited to support an event series that inspires women to be their best while spending time in nature.”

“I had the most amazing experience at last year’s REI Outessa event at Kirkwood Mountain Resort,” said Hydro Flask influencer Elena Pressprich. “I made friends that I will have for the rest of my life, learned new skills and gained a greater appreciation for spending time outside with other women adventurers.”

More than 20 of REI Outdoor School’s top female instructors will partner with leading outdoor brands to host a full range of adventures, including hiking, trail running, mountain biking, rock climbing, trail photography, paddle boarding, kayaking, climbing, yoga, backpacking, wilderness survival training, outdoor cooking and more.

“Last year, REI Outessa was a transformational experience for hundreds of women. We are excited that Hydro Flask has signed on to provide their premium, insulated products for the events. Together with Hydro Flask and other partners, we will help women tap into an emotional and profound connection to nature in their journeys to live a life outside,” said REI Events Manager Sally Johnson, who helped create the Outessa series.

Since the company’s inception in 2009, Hydro Flask has maintained its dedication to insulated products and living a life free from lukewarm. The company has expanded its presence to 17 international countries and has grown to become the number one over-all American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting.

About Hydro Flask

Hydro Flask is the award-winning leader in high-performance, insulated stainless steel beverage and food flasks. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to bringing customers Unexpected Refreshment each and every time through the unique combination of temperature, taste and transport. Every bottle features TempShield™ double wall insulation to keep beverages at the desired temperature, 18/8 pro-grade stainless steel to ensure pure and refreshing taste, and durable powder coat and ergonomic design for the ultimate in transport. Hydro Flasks are stylish, BPA-free, recyclable, and backed by a lifetime warranty. Our new giving program, Parks for All, supports the development and maintenance of public green spaces, so people everywhere can live healthier, happier and more fulfilled lives. Learn more about Hydro Flask, Parks for All, and our mission to save the world from lukewarm at https://www.hydroflask.com.

About REI Outessa

Registration is $799 per person, which includes classes led by REI’s professional guides, use of on-site gear, chef-prepared meals, wine and beer, evening entertainment, inspirational speakers, and a goodie bag packed with products and gear. Attendees will customize their weekend from start to finish. They will choose accommodations from three options and their daily schedules from more than 200 activities based on personal interests, outdoor goals and skill levels. To learn more about the retreats and locations, visit http://www.outessa.com.

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ, NM: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors.  For more information about Helen of Troy Limited, please visit www.hotus.com.

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