icebreaker Appoints rygr as Public Relations Agency of Record

March 8, 2022

As icebreaker pursues its goal of becoming 100% plastic-free, the company partners with integrated marketing agency for its public relations efforts

DENVER (Mar 8, 2022)/OUTDOOR SPORTSWIRE/ – Today, New Zealand-born natural performance apparel company, icebreaker, announces it has retained integrated marketing agency, rygr, to support its public relations efforts in the U.S. rygr will support icebreaker’s public relations strategy and execution to increase brand awareness and drive demand across channels.

“Partnering with an agency like rygr was crucial to support icebreaker’s long-term goals. The team at rygr are experts in the outdoor and active lifestyle spaces, and they understand our consumers and position in the space as the leader in natural performance. We’re confident they can provide icebreaker with the creativity and results we need to grow,” says Rachel Winkel, director of North American marketing at icebreaker.

Founded by Jeremy Moon in 1995 in New Zealand, icebreaker pioneered the ethical and sustainable production of natural performance apparel. Now a part of the VF Corporation, icebreaker continues to challenge the status quo while championing natural, transparent, and responsible ways to do business.

“icebreaker has been a leader in the merino wool apparel space for more than a quarter-century. We are thrilled to take these next steps with them as they work towards their goal to become 100% plastic-free by 2023 and continue to resonate with core users who prioritize performance and sustainability,” says Mackenzie Carroll, PR director at rygr.

For more information on icebreaker, please contact Senior Account Manager Ethan Peck at ethan.peck@rygr.us.

About icebreaker: Founded by Jeremy Moon in 1995 in New Zealand, icebreaker pioneered the ethical and sustainable production of natural performance apparel. Now a part of the VF Corporation, icebreaker continues to challenge the status quo while championing natural, transparent, and responsible ways to do business. Working with what nature provides and adapting as nature does, icebreaker enables consumers to join a movement towards choosing natural and preserving the planet for generations to come. icebreaker is sold in more than 5,000 stores in 50 countries through wholesale, Touch Lab retail stores and e-commerce platforms. www.icebreaker.com

About rygr: rygr partners with leading active lifestyle brands to orchestrate 360-degree product and brand campaigns. We excel in the gray zone between earned, owned and paid media to generate buzz, build brand affinity and drive sales. www.rygr.us

###