Imbox Protection Expands Presence into 414 Snipes Locations Across Europe

November 7, 2024

Patented, PFAS-Free Imbox Protection technology applied to shoes at point of purchase takes less than 60 seconds and priced at 6,99 Euros, extending the life of footwear

SKØDSTRUP, Denmark /OUTDOOR SPORTSWIRE/ – Imbox Protection, the world’s only in-store footwear protection service, today announced it is expanding into in all 414 SNIPES stores across Europe. The globally patented Imbox Protection technology delivers PFAS-free treatment for footwear of all types at the point of purchase for consumer and retailer convenience to extend the life of shoes, costing € 6,99 per pair, per treatment. This expansion increases Imbox Protection’s overall retail presence to 35 countries and more than 8,000 stores globally.

“Since announcing our partnership with SNIPES earlier this year, we’ve seen a growing consumer interest in our Imbox technology,” said René Charles Marker, founder and CEO of Imbox Protection. “This response demonstrates that today’s shoppers are focused on preserving the longevity of their purchases while making environmentally conscious decisions. Now, more SNIPES customers have an easy, safe, and affordable option for protecting their new shoes.”

SNIPES, one of the world’s leading sneaker and streetwear retailers based in Germany, now features an Imbox Protection unit in more than 400 stores across Europe and in the U.S.

Imbox Protection units dispense a proprietary allergy certified and PFAS-free formula to provide protection benefits from water, dirt, stains, salt, and color fading from UV rays. The technology ensures precise application and drying for each shoe, preserving materials including leather, suede, textile, nubuck, and synthetic components. Treated shoes emerge ready to wear in under 60 seconds.

“The in-store Imbox Protection system elevates our consumer experience at SNIPES, creating added value for them by safeguarding their purchases on the spot,” said Simon Bus, Head of Communications & Entertainment of SNIPES. “As a leading global sneaker and streetwear retailer, we won’t stop the evolution of our stores. Our partnership with Imbox Protection reinforces our capacity to provide a best-in-class shopping experience while improving our communities purchase satisfaction.”

Imbox Protection is designed and manufactured in Denmark with global headquarters in Denmark. More than 8,000 Imbox Protection systems are in place globally with over 35 million shoe treatments performed annually, increasing every year.

For more information on Imbox Protection at SNIPES and see locations, visit: https://imboxprotection.com/.

About Imbox Protection

Launched in 2011 in Denmark as a more sustainable and convenient alternative to protecting shoes, Imbox Protection is the world’s only in-store footwear protection technology service using a safe and environmentally friendly treatment to protect against water damage, dirt, stains, and color fade. Imbox Protection has more than 8,000 units in retail stores globally selling more than 35 million treatments a year with trusted footwear retailers and partners. Based on surging demand in Europe and Japan, Imbox Protection has expanded availability in the U.S. with a North American headquarters in Chicago. The PCT patent-protected technology is designed, developed, and manufactured in Denmark. Retailers can learn more about Imbox Protection and its in-store footwear protection solution at https://imboxprotection.com/

About SNIPES

Inspired by hip-hop, streetball, dance, and action sports, the opening of the first SNIPES store in 1998 laid the foundation for a movement that now connects young people around the world. In line with the outfitter principle, the SNIPES online store and over 750 SNIPES outlets in Europe and the USA offer up-to-the-minute streetwear pieces and sneakers alongside the classic timeless looks of brands such as adidas, Nike, New Balance, Karl Kani, K1X, Zoo York and South pole. What really sets our range apart are our own SNIPES collections and successful collaborations with other streetwear brands plus exclusive sneaker models. What’s more, SNIPES has remained true to its deep roots in the global street culture community, working closely with key figures from the scene, and supports talented athletes and creative artists. For more information, please visit www.snipes.com.

For more information, contact:

Chris Goodard, CGPR, chris@cgprpublicrelations.com