Implus® Builds for the Future with Expansion of Balega’s Sales Team

March 1, 2017

Durham, N.C. (March 1, 2017) – Continuing its investment in brand and company growth, Balega, a leading performance sock brand in the run specialty market, is expanding its fast-growing sales support team with the announcement of new sales leaders. The company welcomes five new sales representatives to its domestic sales team.

Known for technical excellence, superior fit and unbelievable comfort, Balega, now under the Implus LLC roster of brands, provides innovative foot solutions for anyone wanting to live an active, healthy lifestyle. The new sales team will be leveraging Balega’s go-to-market initiatives, which includes Balega’s growing American-made specialty performance socks. Balega’s new reps include: Wayne Routten (Fla.), AJ Allen (Eastern Penn., DE and N.J.), Chris Spyke (Mich. and IN), Steve Kindred (Pacific Northwest) and Zach Mione (New England). Each will focus on maintaining the exclusive specialty position Balega holds within the Implus Run Specialty Division.

“We are thrilled to have this experienced team of new reps join our growing Run Specialty sales team. Each brings a unique passion for business and the outdoors and we are fortunate to have them sharing the Balega passion,” said Tanya Pictor, vice president of marketing at Implus Specialty Retail Brands. “We have no doubt they will bring unparalleled service levels and support that our customers and retailer partners know and trust from Implus.”

In addition to Balega’s domestic sales team, the company also welcomes Mackenzie Hunnings as in-house sales support. Mackenzie is responsible for administration and support for field sales reps and assisting with marketing initiatives. Prior to Balega, Hunnings worked in the run specialty market at Fleet Feet Sports Raleigh.

Implus currently distributes in over 75,000 retail outlets across North America and in 70 countries worldwide. With the addition of the Run Specialty sales reps, the company seeks to rapidly expand its global presence and distribution in the fast-growing fitness and endurance markets.

About Balega International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, visit www.balega.com.

About Implus International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.

Media Contact:

Tessa DuBois
Verde Brand Communications
tdubois@verdepr.com
970.259.3555