Industrial Revolution Taps Northern Exposure Sporting Group to Expand Canadian Sales Team

July 12, 2021

The Ontario-based rep group will support key retailers in Eastern Canada

Seattle, WA – July 12, 2020 – Industrial Revolution, the Seattle manufacturer and distributor of essential outdoor accessories, is excited to partner with Northern Exposure Sporting Group, Inc. to expand their sales team in Canada. The rep group will cover all Industrial Revolution brands in Eastern Canada and the Maritimes.

Founded in 2009, the Hillsburgh, Ontario-based Northern Exposure Sporting Group will capitalize on years of relationship building with key retailers in Eastern Canada. Headed by Shawn Hannah, the rep group will work with Industrial Revolution brands UCO, Morakniv, Esbit, and Pedco.

“I am very excited to announce the partnership between Northern Exposure Sporting Group and Industrial Revolution,” says Candice Mann, Global Sales Manager for Industrial Revolution. “Shawn Hannah and his team bring decades of combined territory management experience to Industrial Revolution. I know that the NESG team is a great addition to our sales force and will be invaluable in growing the market share of IR brands in Canada.”

Shawn Hannah can be reached at shawn@northernsporting.com. For media inquiries, please contact dan@darbycommunications.com.

About Industrial Revolution
Founded in 1971 as UCO, the Original Candle Lantern company, Industrial Revolution has grown to become a leading manufacturer and distributor of inventive products that promote fun, safety and comfort in the outdoors. In addition to UCO Ware mess kits and utensils, headlamps, Candle Lanterns™, Stormproof Matches™, portable grills and Ice Cream Balls, Industrial Revolution makes Pedco tripods, mounts and clamps. The company is also the exclusive U.S. and Canadian distributor of Sweden-based Morakniv® knives, as well as the exclusive U.S. distributor of German-based Esbit solid fuel stoves and cookware. www.industrialrev.com